Time table
Transcript: Channel Media Media Message We are going to present our new idea and aware the audience with the idea of planting by your own hands. -MBC & CBC. -use radio channel nogoum fm -We also going to launch our new campaign on the official Nestle website Media Channel Channel July -Television -radio ads& -Outdoors (billboards) are the most suitable media activities for the first month of our campaign. - Social media (face book page). 1)Advertising message: 3) Subtitle: June March May Media 6) Appeals: 5) campaign slogan and logo: -Our message will reflect the importance of planting that it makes us happy and healthy. Gain appeal. Nestle bottle will appear in the image of the garden. Channel The message will make them share the importance of planting The message will be every bottle you will buy it will help in planting more areas in Egypt. Special events: Summer areas Cycling Marathon. Shifting to summer time, in June, 2/6 till 23/6 we are heading to clubs to make sports activities and encourage audiences to buy Nestle Bottles to collect the money we need to start planting more green areas in Egypt. We are heading to Wadi Degla Club, El-Ahly Club, Heliopolis Club, Platinum Club, El said club. And Al Jazeera club. Moving to July, 1/7 till 28/7 we are putting outdoors in the streets in El Marghani street and El Rehab City to encourage people by doing activities and by having a Cycling Marathon in El Marghani street we will distribute our flyers and brochures during those events and from 16/7 till 28/7 we are traveling to Porto Sokhna and marina gates 1,2,3,4 to make some fun activities and spread the knowledge about planting among youth, kids and parents. The message will be encourage people to plant with their own hand and make them feel and share the importance of planting. Making booths in parks. Face book page “Go Green” August Message Go Green EZRAA TEFRAH Channel Ending in August, 1/8 till 15/8 which is the month of our celebration. We are heading to malls, city stars, Cairo festival city mall and mall of Arabia to celebrate with people our campaign's success and also we are heading to streets of Maadi, Masr El Gdeda streets and Marghani street to celebrate 2)Title: Go Green With Nestle for better life. Message MBC CBC Nogoum FM Sound cloud We are visiting orphans in April starting from 1/4 till 15/4 in Dar el TEFL el yatem, Ahbab Allah orphanage, and Kariet El Amal for orphan; also Kafalet el yateem and Gamaait El Helal. Also in April we are visiting students in schools starting from 17/4 till 28/4. We are visiting student of OASIS school, AIS school, BCCIS School, Nefertari school, Lycee Francais du caire. Moving to the next month which is May, 3/5 till 25/5, we are heading to parks in this month, asking audiences there if they tried planting by their own hands before and share with them information about how to plant and why is it important to plant. We are heading to El Azhar park, El Hadeka El Dawlia Park, El Andalus Park, 6 of October Park, The palace park, the Japanese Park, Fostat Park and Family Park. Message Go Green with nestle is depending on the concept of planting and the importance of planting as this outdoor ad reflects the relationship between the nestle bottle of water and the campaign of “Go Green”. It shows a green garden which has a bottle of water located in the image. Message Channel Outdoor ads. Radio ads. TV ads Personal selling Content analysis of outdoor AD Event stages Time table Media Nogoum FM Specials events in clubs. Personal selling : making events Social media Reminding our audiences of what we did in the previous months and give them give a ways from product nestles’ and Go Green as a thank you. Go Green. April -Radio ads. -Out door ads. -TV ads -Personal selling and distribute(flyers, brochures) Message -MBC & CBC. -use radio channel nogoum fm -Special events in schools and orphanages. 4)Graphics: Social media Person selling Media Replay our song as a reminder and the jingle in : TV channel Radio Station Social media Make audience know the techniques of Planting colorful flowers & plants with easy and available materials through events.