Product portfolio
Transcript: Sessie notes Erik The Priva world Document Richard LEGEND Programm 15/1 1. Reinder tells 2. Judith tells 3. Discussion 4. Format 5. Design Platform: factory & tools The ‘Priva World’ is a customer’s experience associated with a virtual and a real world which is connected to and gives access to a (material) world of products and services via a fully integrated and extendable platform. This platform ensures the performance of a ‘living and working environment’ and the well being of people, animals and plants, that visualizes information from different applications, different places (multi-site management, offline or online sources, on-premise or off-premise cloud solutions), different data sources (controllers, MES, management), multi-vendor and partner-network related settings. Creating this Priva world collaboration with partners on all sides of the value chain is vital. Priva cannot realize this world on its own. Priva will be focusing on the design of this world, its differentiating edge and the core competences of the organization adding value to this world. Product portfolio visie Product portfolio vision Partner between Priva and customer Integral solution Priva 2014 Resulting in green and happy buildings Priva’s value proposition to its partners in all verticals shall be focused on labor efficiency and a low level knowledge of IT and automation, Summarized the best performing living and woking environments. Priva adds value by increasing the efficiency of the business processes of its partners. tekst Tekst IT trend: The cloud Priva's product portfolio leads to the best performing living and working environment, which means minimal use of natural resources and optimal performance of organisms in this living and working environment over its total life cycle. Happy: the level of performance of organisms in a living and working enviroment The Priva world?? The optimal sustainable platform shall be based on industry standards in order to support various technologies and a multi vendor environment. Tekst Adds Reinder The on-premise part of the product portfolio is most of Priva’s current business. It contains control applications, tooling and Human Machine Interfaces, the hardware and the peripherals. Control applications are segment and geo specific. Essence The platform shall enable and/or facilitate the mobility and operating devices convergence and consumerization trend. At the base and MES layer it is not in the interest of the customer to adopt a multivendor solution. Taking responsibility for e.g. a building automation system composed of components from different vendors is not in Priva’s interest either. Tekst Summarized Earning models Tekst Priva supports the partners competitive position and thereby the partner’s business growth by offering a product portfolio to the partner enabling the partner to create the high performance LWE Tekst The product portfolio shall support hardware, installation and control processes, business process, MES and management and decision making. Green: the level of natural resources consumption of a living and working environment Performance should be interpreted from a value based perspective over the total life time of te living or working environment Best performing means green and happy LWE with a unique user experience IT trend: Consumerisation of devices Tekst Tekst For the segment LWE Priva wants to be a globally leading company that supplies (the speediest and easiest to use) systems that create the best performing buildings Priva shall focus at the MES layer were Priva sees major competitive differentiations and the MES layer is instrumental to achieve Green & Happy Building. The MES layer resides both on premise and in the cloud. Central in the Priva strategy is the partner. The partner is the route to market and together with this partner Priva realizes the best performing LWE Tekst Summarized IT trends: BIG data Priva has a unique proposition that offers added value by delivering high quality and certified products and hence Priva demands a higher price (premium positioned). The Priva proposition shallshall support the complete lifecycle of e.g. a building or a horticulture business, from concept phase to the operational phase. The integral solution, realized by the partners, shall ensure the best performance over the lifetime of the living and working environment. Summarized Priva shall fully support a multi-vendor environment at the Management Information level. Priva shall collect data from all systems, including others, to give insight and overview of the system as a whole. Product portfolio shall support the complete lifecycle, from concept phase to the operational phase. If one uses the Priva platform in all the different phases, one can be sure that at the operational phase the performance contracts are met ensuring an optimal comfort and a unique user experience. The optimal sustainable platform must be able to support Priva’s international ambitions.