PROOF OF CONCEPT
Transcript: PROOF OF CONCEPT SOCIOCULTURAL EDUCATION IV AGENDA 1 INTRODUCTION PROOF OF CONCEPT OBJECTIVE TECHNICAL VIABILITY STRATEGIC OR MARKETING IMPACT ECONOMIC COST / BENEFIT IMPORTANCE USES OF A PROOF OF CONCEPT CONCLUSION INTRODUCTION 2 Proofs of concept provide insights for designing a better product or service. In addition, they allow you to evaluate the success of these new product ideas before they are marketed. A further explanation of the subject will be explained below, with its characteristics and uses. PROOF OF CONCEPT Proof of concept is defined as a marketing research method that involves asking customers questions about their ideas for a product or service before launching it. In this way, you can measure your acceptance and willingness to buy and therefore make decisions before launch. 3 OBJECTIVE They evaluate the relative or absolute attractiveness of an alternative product idea, configuration, or position. They indicate which specific segments of the population are attracted by the product. They provide the information necessary for the development of the product, as well as for its promotion, distribution and price determination. OBJECTIVE CHARACTERISTICS TECHNICAL VIABILITY MARKETING STRATEGY ECONOMIC COST / BENEFIT CHARACTERISTICS Technical viability 4 The technical feasibility is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safety conditions with the available technology, verifying various factors such as structural resistance, durability, operability, energy implications, control mechanisms, according to the field in question. SCOPE: -Analyze and prioritize the optimal size, location, facilities, resources and organization necessary to satisfy a need or eliminate a problem. -Have a technical approach to the manufacture of a product. SCOPE It must be determined: Size Processes/production / transformation Location: macro-location and micro-location Important points Strategic or marketing impact: The strategic planning of a company is where the direction of the same defines the missions of the organization, establishes long-term goals and formulates strategies to achieve them. These global goals and strategies then become the frame of reference for planning the functional areas that make up the organization, such as production, finance, human resources, research. 5 To be successful in marketing planning we must consider the following factors: Factors Practice market research. Prepare a plan based on the objectives set. Consider the information provided by market research. Select the personnel who will intervene in the development of the plan. Economic Cost / Benefit: Cost-benefit is a term that is used to speak of a system that evaluates all the profits that are obtained in a certain project. In this calculation, all the costs and all the benefits involved in a commercial operation are taken into account. 6 What is it for It is an important technique within the realm of decision theory. It intends to determine the suitability of the project through the enumeration and subsequent valuation in monetary terms of all costs and benefits derived directly and indirectly from said project. What is it for IMPORTANCE: It is the result of creative work, or research carried out perhaps by research institutes or universities, it is the formulation of a theory, a diagram, a drawing, which is supposed to carry out this or that function.. 7 USES OF A PROOF OF CONCEPT: Here are some of the more common use cases where proofs of concept can be applied: Product development New home page design Try a new logo Offers and prices Ad test USES OF A PROOF OF CONCEPT CONCLUSION The proof of concept is the stage or phase that makes the magic of going from an idea, to a physical product that can be touched, tested or felt. If this works, then it will have to go through various tests to reach the end consumer. All these processes allow us to reduce the uncertainty in the creation of new products, and ensure success in the market, ensuring our investment and our future earnings. 8 MEMBERS CONTRERAS AVALOS CLAUDIA YAZMIN MENDEZ CRUZ ANA GABRIELA MORALES MARIN VALERIA SHALOM SOTO LEON ANGEL RUBEN SOTO VILLAGRANA DULCE GUADALUPE TORRES GONZALES YERMA YADIRA MEMBERS https://www.youtube.com/watch?v=AOrM3OmlMms VIDEO