Telemarketing
Transcript: Segmenting the calling group: (1) According to age, location, buying habits (2) Customers who abandoned their cart (3) Customers who canceled their order (4) Their wishlist (5) New Arrivals updates The Script YES Other ideas Hi, I'm __ calling from FV. Is Mrs/Ms __ there? Date of commencement : End of June No. of telemarketer : 2 + 1 Goals: -To provide an exceptional customer experience -To convert window shoppers to purchasers! -To collect customers data and understanding their needs NO We've noticed that you have an abandoned cart. Did you encounter any problems when checking out? THANKS SO MUCH FOR YOUR TIME & THANKS FOR SHOPPING WITH FASHIONVALET! YES Loyalty card like starbucks. the card needs to be stamped after a certain number to get their reward. But, to benefit them more, along the way, they'll be a smaller offer/promos. Pocket tissue advertising - it'll go straight to consumer's hands, besides, everyone needs a tissue! The "Strategy" Charity buka puasa with the less fortunate + Neelofa/other celebs NO May differ for each goal Example: Abandoned cart Parcel tracker app-like domino’s GPS tracker You are entitled to a __% off if you reorder your purchase by the end of today. There will be a weekly evaluation or progress meeting – to check on targets and identify if there’s any changes. TELEMARKETING Oh, I'm sorry! When would be a more convenient time to call? KPI OVERVIEW YES Do you have a few minutes to ask/to update you about FV? I'll be more than happy to help you out! Give greeting cards and include promotion/discounts/raya envelopes. Since we have a new super HD camera, maybe we can create videos. Giving away tips/ how to videos? Target Group Template Selling to customers: - easier as you don't need to convince them of FV's expertise and reputation. - give special offers for new and valuable customers so that they'll become active buyers. - reconnect and reactivate dormant customers - be personable so that they'll feel special and appreciated. Example: Listen to their tone and try to change their mood to one that is positive and easy to work with. Use reward points instead of cash for competitions