OTO Sales Dialogue
Transcript: Pull up client sites for visual support. Have printed slides with statistics of improved business for clients to leave with Prospect. Primary Contact: Beau Moffit, Assistant Manager We just had our site redone. We have worked with this business from the beginning. What if we have reservations as to the direction your service might take the site? Our service is all about customization. No two businesses are exactly alike and neither should their sites. But we don't expect you to jump right in. We offer a complimentary site analysis, so we can go through all the details with you, collaborating on what your vision for the site is and where we can bring in our expertise to create the best web experience possible. Support for Necessity of Updated Site: Discovery How has your experience with your current provider been? Are there areas you feel could be improved upon/areas for growth? Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition We are a major provider of Patagonia gear. The company requires that its retailers' websites offer 24-hour assistance to customers in order to sell online. This is not currently a viable option. How can your service benefit us with this consideration? Even though OTO is not in a position to open doors online, a stream-lined site is a crucial element to in-store sales. Customers see the website as a direct reflection of the store's quality. If the website is lack-luster and poor in appearance, they have every reason to believe that they physical store's quality will be the same. By having a poor website, you are actually hampering your business' success. Transition to Presentation Providing the best customer experience possible is a high priority for OTO, if I could show how SKYGATE can dramatically improve your customer's experience, would you be interested? Would you be interested in a site that increases activity between your business and the customer? Competitor Assessment What are growth objectives for the company? How long have you been working with your current web team? What individuals comprise your buying team? Prospect Details Support for Claims Follow-Up Great, so when I get back to the office I will send you an email with all points we have covered today. We are going to create a great site for you that highlights your product offering, engages customers, and ultimately increases sales! Are there any final questions I can answer for you before I get this information together for you? Increased SEO, interactive website will attract and retain viewers. Increase sales by putting OTO into a front of mind positioning with easily accessible, interactive, updated web presence. Power Design Currently have OTO's business. Have been with the company since its creation. Poor product. Updated the website within the past couple of months, change was not recognizable. Activation How are your customers affected by not having an interactive site? Does your target expect the business they patronize to offer a stream-lined web experience? Benefits Corresponding to Needs Increase target audience awareness Increase Sales Projection If your website offered an interactive service to your customers, displaying your inventory in an appealing manner, frequently updated with current sale and promotional information, how would it affect your market? What would be the effect on profitability if your customers had the option to browse online? Primary Prospect Needs Retaining SKYGATE MEDIA'S services will increase Out There Outfitters sales by a minimum of 3% in its initial year while improving customer experience and satisfaction. SKYGATE specializes in the creation and maintainance of custom web experiences, collaborating on and managing your site from graphics, to audio, to payment systems. Commitment Based on the details we have discussed and the mock up of work shown that we can do for your company, can we start working together on your new, interactive site?