Position Presentation
Transcript: Guerrero New Position Summary Position Director of Public Relations and Social Media Public Relations - Develop and execute strategies that are intended to create and uphold a positive public image for clients and organization -Acts as the businesses representative during industry events and is in charge of all external communications activities -Responsible for researching public opinion and communicating with investors to enhance the businesses reputation in the financial community -Informing executives on market trends, calculating communications budgets, and preparing speeches, press releases, or any messages to the public -Develop earned media strategy -Oversee crisis operations and work to repair a client's or the organizations damaged reputation after negative incidents have occurred -Liaison between creative and sales floor -Advises executives/clients on how to optimize their content as well as create content specific for them -A positive leader and role model to all employees to engage with personally and through campaigns, projects, activations, and events. Social Media -Manage best practice for all social media accounts -Responsible for planning, implementing and monitoring a company's social media strategy in order to increase brand awareness, improve marketing efforts and increase sales -Engages with new clients, employees, and anyone who comes in contact with the brand -Stays on trend and establishes appropriate aesthetic for each brand -Grammatically correct at all times, no excuse policy -Content Creator -Efficient in all social creation applications: Adobe Creative suite, Hootsuite, Open, Canva, etc. -Schedules all posts, creates all posts, posts all posts -Creative team leader, positive advocate for social media platforms, provides a positive voice for the organization and for all clients of Guerrero Media ROI ROI of Position Mission and Outcomes of the role Research + Outcomes How to measure PR Mentions and Media Impressions Counting media placements for us and clients Assessing quality Viral impact Social Media Metrics Engagement vs. Coverage Community growth PR Outcomes Behavioral impact Growth Clients + Production - re-features - new target titles - new target markets - stronger client services / relationships - PR declines > Yes' Reports + updates Half Steps Now > December 30 Guerrero Media & Profile Magazine Account Activations Guerrero Media -Instagram/Twitter/LinkedIn: begin internal/external campaigns, create brand aesthetic, create post schedule, design all posts -Capture content for social media professionally, editing professionally -Boost followers, engagement, and post number by 15% -Increase awareness, brand value, positivity for the brand Profile Magazine -Instagram/Twitter/LinkedIn: begin internal/external campaigns, create brand aesthetic, create post schedule, design all posts -Capture content for social media professionally, editing professionally -Engage with personal clients, give advice on how to optimize content, create custom posts for each featured executive -Boost followers, engagement, and post number by 15% -Increase awareness, brand value, positivity for the brand Proposal Proposal Review Salary Director of Social Media- $72,758 (avg. US) Director of Public Relations- $76,792 (avg. US) Entry Level Social Media- $42,013 (avg. US) 5+ Years Social Media Specialist- $50,417 (avg. US) Average between the two- $46,215 Entry level Public Relations Specialist- $39,860 (avg. US) 5+ Years Public Relations Specialist- $59,041 (avg. US) Average between the two- $49,450 Timeline Goal of 15% increase by December 30 achieved > Value seen > Promotion