Business background.
Transcript: Drop Us Blanca was born in 1991 on the initiative of a businessman Potosi, through a protein added Boire brand milk. Due to government regulations, it was necessary to launch a milk price-controlled as driving across the country, and this is how the milk brand born Gota Blanca, which achieves a good acceptance. STRENGTHS Cholesterol-free milk -Enriched with vitamins and minerals -Biodegradable Packaging -Easily remembered name -Wide-coverage -Price-accessible -Variety of Presentations -Large product mix- THREATS -Price Competition-encompassing appropriate niches -Competition covers more land area Consumer-products not acquired by new trends and lifestyles And that's when on October 96, conquer new markets and acquires facilities Gota Blanca milk with great force in the city of San Luis Potosi and begins to spread in other neighboring states through distribution. SWOT Analysis. WEAKNESSES -The youth of today, no longer consume the same amount of milk -New trends and lifestyles -Price (LICONSA) -Competition with equal or greater positioning -Not having comprehensive coverage -Sales-Force irresponsible OPPORTUNITIES -Ability to take new market niches -Create new different types of milk and see if the market work New-Span coverage extended. -Creating new routes CONCLUSIONS Business background.
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