IU Health Presentation
Transcript: The Recorder Media Group has the ability to successfully share your targeted message with your intended audience. Partnership Proposal Under the umbrella of the Recorder Media Group are the legendary Indianapolis Recorder Newspaper and the contemporary Indiana Minority Business Magazine. Awareness Targeted Messaging is Valuable Events The partnership between IU Health and the Indianapolis Recorder Newspaper is one that is mutually beneficial and synergistic. Commitment to Community Weekly, African American consumers spend over 40 hours accessing information via digital devices. More than a quarter of our readership, are women and earners of more than $50,000 in yearly income Partnership with Synergy 71% Opportunities to Enhance Exposure 70.9% of households who reported accessing newspapers at least once weekly have a total yearly income of between $50,000 to $99,000 (Newspaper Association of America, March 2013) Recorder Media Group of Blacks own a smartphone, compared with 62% for the total U.S. Partnership with Purpose Education Excellence in Healthcare Reception Health and Wellness Fair Champions of Diversity 65.8% of women and 70.9% of total adults aged 35 or older access newspaper content at least once weekly. Electronic media is the next step in enhancing a brand’s print presence. Partnership with Demonstrated Value Throughout the nearly 20 year partnership the Recorder has supported IU Health’s mission to bring awareness of health issues through various editorial avenues. In addition to print and online media, RMG hosts a variety of events. Sponsoring a Recorder Media Group event provides your company with the unique opportunity to partner with one of the country’s premier minority publication groups and connect with the most influential members of our state’s business, civic, and social communities. Electronic media Partnership Innovation We appreciate and value our nearly 20 year partnership with IU Health, one of the nation’s leading comprehensive healthcare systems and renowned medical education programs. We understand your commitment to providing the very best in expert care to your patients through a host of nationally ranked clinical programs. Blacks are 30% more likely to use Twitter than any other mobile app The Indianapolis Recorder The Indianapolis Recorder Newspaper is one of the longest surviving Black publications in the country. For over a century, has been a mainstay in the community by providing powerful and informative news on a variety of topics ranging from politics and education to entertainment and health care. of survey respondents said they purchase products or services from ads seen in the Indianapolis Recorder 66% 71% of readers plan to purchase pharmacist/prescription services in the next 12 months Facebook is the most heavily used social networking site based on time spent Indiana Minority Business Magazine The Indiana Minority Business Magazine focuses on industry, lifestyle, and diversity. With its sleek look and enhanced editorial content, IMBM is one of the only publications of its kind in the state that has a targeted focus on all minority groups. This targeted focus allows you allows for substantial exposure to this growing demographic.