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Lego Presentation Template

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Lego Presentation

Transcript: Environement - reduce our impact on environment - product LEGO bricks on our factories - build enegy sufficient factories and offices Engagements 4.2 Children Chima Great Depression First wooden toys Creation of the LEGO Group Bricks&More clubs the LEGO system - Good ideas came to life - Children decide - High quality and safety - Product facilities around the world LEGO history timeline 1930' Play Themes 2012 DUPLO Parents CUSTOMERS 2013 The first Lego brick 4.1 (-2.38%) The Lego phenomenon Friends • LEGO Club => 4-to-11 children • Adult LEGO User Communities • Theme Parks Product Safety -LEGO® brick system since the 1950s -Products made of high plastic quality -Innovate for more sustainable materials Mindstorms Solutions... Targeting girls production of the first plastic toys Engagements Sales Analysis LEGO history timeline 1940' ABS plastic 4.6 (+12.16%) Marketing Strategies Engagements Barbie Children Rights - Right to grow playfully - LEGO Education -Promote children’s rights throughout our operations -Support several association PlayDo Technic LEGO history timeline 1960' Ole Kirk Christiansen, founder of the Lego Group. In 1916, in Billund, Denmark, he purchased a carpentry workshop. How LEGO products are made 4.1 (+2.44%) 4 Funny Facts HASBRO 4.1 Schools LEGO SEGMENTATION • Catalogues • Campaign • Internet MATTEL Lego patent & Best seller And... • By-products LEGO LEGO history timeline Gross Sales (in billion $) Human Rights -Respect human right on our operations -Yearly survey LEGOals... • Market extension • Progress • Most famous group in the world Retaining our customers Engagements in 2012

LEGO TEMPLATE

Transcript: Supernatural Aid "You can make so much." "They're for boys." Beginning of transformation Tyco produced similar building bricks for a period but the production slowly faded. "Most creative kids toy." "Those f***ers are sharp!" 1932: Christiansen Family founded LEGO in Billund, Denmark as a carpenter company LEGO- "Play well" in Danish 1935: First product launched- LEGO Duck 1961: LEGO established in USA/ Canada 1968: First LEGOLAND opened in Billund Now- World's 4th largest Manufacturer in toys, now 10,000 employees in 130 countries Latest developments: Themed lego sets and games Challenges and temptations "Some of my best years." "Ever stepped on one?" Status Quo Feelings -Needs LEGO Fills: Hedonic (subjective/experiential) and psychogenic needs (status, power, affiliation) (priorities of culture) Nostalgic Needs Different for both parents and kids Transformation Revelation Death and Rebirth Life Style Brand- Family, children Bricks, toys, experiences, and teaching aides geared towards children Video and online games Themed LEGO brick sets LEGO Land and Theme Parks Retail stores and children’s clothes Board games Connecting with People "I have so many." Quotes "No social skills." Age 5 Expectations Call to Adventure Lego sued the CoCo company in 2002 for copyright infringement for their "Coko bricks". Lego wins. "I'm not creative enough." Abyss Age 65 "Fun!" Email subscriptions, Direct mail Facebook, Instagram, Twitter, Google+ Turning relationships into loyalty paying Attention to what is happening in the environment, online and culturally. mobility to change awareness Four main steps with trust in the center Identify Differentiate Interact Customize LEGO focuses on use of innovative technology without moving away from company's core values. Strong association with contemporary IT, and design & manufacturing systems Prices can range between $5-$500 for normal sets "So creative." Helper Legos biggest competitor, Mega Bloks, provide colorful and durable bricks for children and more advanced sets for older kids. "Best toys I've had." "I still use them for fixes." Unknown "I love them!" That´s all Amigos! Tactics Known "My kids love them." Dr. Josué Israel Cervantes V. Return Threshold Guardians "Boring." Needs "Lego's Friends is stupid." Prior to 2002: LEGO’s target market was boys aged 7 to 12. Adult fans were considered weird Mentor Godfred Kirk Christiansen describes LEGO's product attributes as being: 1. Unlimited play potential 5. Healthy, quiet play 2. For girls and for boys 6. Long hours of play 3. Fun for every age 7. Development, imagination, creativity 4. Year-round play 8. The more LEGO, the greater the value The Hero´s Journey "Great for kids." "No comment." Helper Fears Questions?

Lego Presentation

Transcript: Legos taught me to be open-minded to new ideas and to redo if I make mistakes. Life is harder. You can't undo or redo sometimes, like if I said something mean or hurt someone's feelings. Here are the building blocks of my life as an IB Learner: My family, And My Friends In the future, there are endless possibilities just like there are when you start making a Lego construction. By: Cole Rinehart Then, you have to be a risk-taker. How to begin? Isn't beginning hard? Here's a StopMotion video I made to show how Legos change. You can build something... and then take it apart and make something better. I hope that I can make use of these building blocks to create an interesting future for myself. I became knowledgeable and that gave me confidence to try harder things with Legos and with Math, Art, pretty much all my learning. If I miss a goal in soccer, I can think, "what did I do wrong?" "What did I do right?" "How can I improve?" Lego Presentation Or a Metaphor of Who I Am and What's Important To Me? Legos start with curiosity: What can I build? Starting is hard for me because it seems, at first, the thing is too big. But that's what I appreciate about Legos: the ability to start small and use your creativity to make something amazing. Sometimes you make a mistake, but Legos allow you to reflect on the mistake and redo. Legos are also very fun, here are some images that show my enthusiasm for them when I was little. Sometimes you have to pick up the pieces and start again, like when I moved here, to Boulder, from Vermont Legos: A Simple Toy?

LEGO presentation

Transcript: Pictures: Andrew Gallant Research: Andrew Gallant Design: Andrew Gallant Everything else: Andrew Gallant - The Lego company sells everything from toys to clothing - they sell individual bricks, sets, minifigures, night lights, carrying cases, t-shirts, video games, socks, pajamas, key chains, magnets, they have TV shows and a movie! - basically anything you can think of - shipping from lego is free - it takes an estimated 7-12 business days for your product to arrive - you can also pay about 5% of your order cost for express shipping - that will take 3-4 days Do I trust the site? - Lego's Rewards program is active in: Australia Austria Belgium Canada Czech Republic Denmark (not Greenland and the Faeroe Islands) Finland Metropolitan France (not DOM-TOM or Monaco) Germany (not Helgoland) Hungary Ireland Italy (not San Marino) Luxembourg Netherlands New Zealand Norway Poland Portugal Spain South Korea Sweden Switzerland the United Kingdom the United States - Lego products are sold at almost every department store in the world like Walmart or Target - lego also has their own stores 5. Lego Attack on Avengers Tower Shipping - according to the lego website: "we are very protective of the information you give to us and we use secure systems to store your data safely" - they also say that they don't share personal information about their users unless the user gives them permission - however, they do collect information about the users device such as the IP address given to "give you a great experience" - Finally, "You can at any time contact Customer Service if you want to know what information we have on you, or if you want us to delete it." 2. Batman: Riddler Chase - My company was LEGO - http://shop.lego.com/en-CA/ - the lego company sells plastic building blocks for children - they have a variety of colours and shapes - the blocks are sold in sets with instructions to build specific models - they also sell miniature people to go with the sets called minifigures Privacy policy Thanks For Watching! - the lego website accepts American Express, Visa and Mastercard How Can You Pay? What Do They Sell? - Would rate the lego website at 8/10 - they don't charge for shipping - your privacy is well protected - they have a very wide variety of products - they do everything in their power to make sure kids under 13 have their parents permission to do things like buy products on the site - they are a children's company so they have to be open and trustworthy to gain the trust of parents to allow their kids to use the site 1. Lego Star Wars Gunship 3. Lego Police Station The LEGO Company 4. Lego X wing fighter Introduction Where do they Sell? Rating My Favorites LEGO By: Andrew Gallant - I trust the site because Lego is a very big and well known company - in the event they betrayed their privacy policy, the company would loose millions in online sales because no one would trust them - their privacy policy explicitly says that they don't ever share personal information with companies outside of lego - they also always collect the consent of the parents of any user under the age of 13 before personal information is given to them

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