Basic Saltwater Fishing Training
Transcript: BASIC SW FISHING TRAINING Marin Pavela Fishing in general *An average angler spends $1.261 on fishing gear each year *Fishing is the most popular outdoor activity in the world *43% European anglers practice predator fishing *”God has given every man a number of days In his life, days spent fishing do not count towards the final sum” :) Strenghts •PRICES – We can offer our users prices lower than competitors mostly because of our own production. •OFFER – We can make every customer satisfied with our offer and must make right choices depends on seasonality. (ROC) Fishing customers rarely make customer orders, they want products available at the moment. •DISCOVERY SETS - Unique products on market - specialized for children, beginners and amateurs - most important products for our business STRENGTS Weaknesses WEAKNESSES •LOW LEVEL OF EDUCATION – Our employes should learn basics of fishing and have knowledge about our products. Fishing market is limited and we must make sure that every customer gets needed attention and advice. •BAD RANGE CHOICES – TO statistics are most relevant to make ROC but every store have different type of fishing customers and there is many factors that can be crucial to make the right choices – seasonality, what kind of fish is living in that region, fisherman’s habits – Market research is necessary, and right local commercial policy. Opportunities •WORKING HOURS - We are open when most fishing stores are closed •UNEXPLORED MARKET –More than 60% of fisherman’s in my region dont know about Decathlon and that Decathlon offer fishing gear. We can increase our sale just to inform fisherman’s about our offer. We can try to be present on different kind of competitions, maybe make some articles in fisherman’s magazines, present our products on local fishing fair... Fisherman’s are in constant contact and informations are spreading fast, they often advice each other, especially for purchasing fishing equipment so we must make sure they know about us. OPORTUNITIES Threats •BIG COMPETITION ON MARKET – Competitors have better offer of products from external brands. •NO IMPULSIVE PURCHASE - Fisherman’s are specific customers and only fisherman’s will buy fishing gear so we must make sure that every customer will return. THREATS Decathlon SW divisions SURFCASTING - SYMBIOS AND SEA COAST SPINNING - ILICIUM FISHING FROM A BOAT - SEABOAT FLOAT FISHING - ETENSIS TROLLING - GAME JIG - KAZOA SQUID - UKIYO MODEL NAMES SW LURE FISHING USUALLY FROM SHORE CAN BE PRACTICED FROM BOAT ALSO ARTIFICIAL LURES IMITATE LIVE BAIT HARD LURES/METAL LURES/SOFT LURES SW LURE SALTWATER FLOAT FISHING USUALLY FROM THE SHORE DAY AND NIGHT FISHING SW FLOAT LEDGERING FISHING DISCOVERY FISHING SETS AND READY TO USE PRODUCTS FOR BEGINNERS SW LEDGERING SURFCASTING FISHING FROM SHORE BOTTOM FISHING LONG RODS SURFCASTING SQUID AND OCTOPUS FROM SHORE AND FROM BOAT USUALLY NIGHT FISHING EGI LURES SQUID SALTWATER JIGGING SIMILAR TO LURE FISHING USUALLY FROM BOAT BOTTOM FISHING METAL LURES SW JIGGING TROLLING FROM HAND OR WITH ROD ALWAYS FROM BOAT TROLLING SALTWATER BOTTOM FISHING FROM SHORE AND FROM BOAT GROUNDBAITS ARE IMPORTANT LIVE BAITS SW BOTTOM FISH SPECIES TECHNICAL CHARACTERISTICS OF OUR PRODUCTS RODS CAN BE TELESCOPIC, TWO PART OR THREE PART DIFFERENT LENGTH - USUALLY FROM 1m to 7m ACTION CAN BE "A", "B" OR "C" (PARABOLIC OR FAST ACTION FOCUSED ON THE TIP) RODS REELS DIFFERENT SIZES (FROM 1000 TO 10 000) NUMBER OF BEARINGS DETERMINATE QUALITY CAN HAVE REAR OR FRONT BRAKE MARK ON THE REEL DESCRIBE MAX AMOUNT OF THE LINE SUITABLE FOR THE REEL REELS LINES MONOFIL, FLUOROCARBON AND BRAID USUALLY FROM 50 m TO 1000 m ABRASION RESISTANCE AND BREAK RESISTANCE IS IMPORTANT LINES SINKERS DIFFERENT SHAPES DIFFERENT WEIGHTS FOR DIFFERENT USE SINKERS FLOATS DIFFERENT SHAPES DIFFERENT WEIGHT CAPACITY TYPES FOR DAY AND NIGHT INLINE OR FIX MODELS FLOATS HOOKS BIGGER SIZE NUMBER - THE HOOK IS SMALLER DIFFERENT SHAPES DIFFERENT MATERIALS CAN BE RIGGED OR NO RIGGED HOOKS LURES METAL, HARD AND SOFT LURES DIFFERENT WEIGHT DIFFERENT SHAPES AND COLORS CAN BE FLOATING, SINKING AND SUSPENDING LURES ACC SWIVELS AND SNAPS BAGS AND BOXES ROD HOLDERS LUMINOUS STICKS GROUNDBAITS ACC CUSTOMER APPROACH The last step in shop sale is the one which you can influence the most. Try to read the signs the customer is showing. Sometime being persistent is counter productive and can drive away the customer Decathlon offer to our customers and users a lot of benefits to increase their satisfaction. Inform them about product warranty, loyalty system and after sale service. It can be final advantage for customer to decide on a purchase. TIPS USUALLY MORE CUSTOMERS WE CAN EXPECT FROM FRIDAY TO SUNDAY MAKE REGULAR INVENTORIES AND ENSURE RIGHT STOCK HIGHLIGHT BESTSELLERS WITH BOX AND TG - ESPECIALLY DURING SUMMER USE PRODUCTS FROM COARSE AND PREDATOR FISHING AS A COMPLEMENTARY PRODUCTS
Prezi Present
Prezi Video
Prezi Design
