ELEVATOR PITCH Presentation
Transcript: What is an Elevator Pitch GOOD VS. BAD ELEVATOR PITCH Make contacts/Build your network Sell yourself well Garner interest Be remembered Stand out from the crowd 1. Situation Illustrate the pain current customers face. 2. Impact Explain the impact of that situation. How is this affecting their life, profits, market share, customer loyalty, or anything else the prospect is concerned about. 3. Resolution Explain how you solve the problem. Focus on benefits, not products and services. PURPOSE OF ELEVATOR PITCH Clarify your goals. Put it on paper. Answer 3 Qs: Who are you? What do you do? What are you looking for? Tailor the pitch to them, not you. Read your pitch out loud. Practice, practice, practice (then solicit feedback). Prepare a few variations. Nail it with confidence. Know your numbers Be Creative Have Hutzpah Be a problem solver Motivate (why does someone NEED this) Want to become PITCH PERFECT? WOW, HOW, NOW approach S.I.R. MODEL Hi my name is ___________. I am am part of a start up company called_______. Our business provides __________. We chose to start this business because ________. This business is a great investment opportunity because ____________. 1. WOW Say something intriguing (even puzzling) that will make the other person want to hear more. 2. HOW Answer the stated or unspoken question and explain exactly what you do. 3. NOW Shift into storytelling mode, giving a concrete example. The key phrase is “Now, for example…” ELEVATOR PITCH FOR BEGINNERS An elevator speech is a clear, brief message or “commercial” about your business/product. a short description of an idea, product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time It communicates who, what, and how It’s typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator. The idea behind having an elevator speech is that you are prepared to share this information with anyone, at anytime, even in an elevator. HOW TO CREATE A SUCCESSFUL ELEVATOR PITCH
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