Black & Orange
Transcript: Black & Orange Coffee Team 7 Bre Lovelace, Garrett Meek, Rigo Rodriguez, Jordan Canedo, Jingjing Yan Mission M Black and Orange coffee fulfills your need for ethical and sustainable energy wherever you are. Mission What is Black & Orange? Black & Orange Black & Orange is a coffee brand that provides ethical & sustainable energy for everyone. Reference Market R WHAT: Black and Orange desires to provide to their customers with an ethical and sustainable approach to energy, with the purpose of supplying consumers with energy. Reference Market WHO: Business to consumer. E-commerce. HOW: Traditional methods of providing energy to consumers include; coffee, soda, juices, energy bars, vitamins and supplements. Target Customer Target Consumer People that desire products that increase their energy, drink coffee, prefer to buy ethical and sustainable products, and shop online. Client Detail Customer Analysis About 64% of US adults drink coffee which brings the market to 133,841,980 people. C Customer Analysis B O Statistics 66% of Americans eco-friendly brands. The market must be consumers who shop online which is estimated to be 69% of people. Strategy As Black & Orange aims to create a personal and emotional connection between their coffee and consumer. B Branding Product Ethical & Sustainable Coffee Eco-Friendly Packaging High Quality Product Strategy Pricing Cost of coffee: $3/pound $6 per package Costs of packaging: $0.78 Estimated retail is $14.99 shipped. Pricing Strategy Channel At launch Black & Orange will be 100% online using in house distribution methods, however we believe that a major factor in Black & Orange’s success will be to expand beyond online. Channel Strategy The Future of Black & Orange T May 21/ September 21 October 21 January 22 March 22 Timeline Design Website Launch Black & Orange MailChimp Campaign Donations for 1% of the planet Natural Grocers/Whole Food Pricing Budget Social Media Manager - $38,000 Website - $2,000 Mail Chimp - $2,520 Donations - $1,225