Signal Vine Presentation
Transcript: Retention Rate of 1st time Freshmen returning their 2nd year (2010) 7th Year Services Montana: 68% U.S. Average: 77% Comfort level 6% exchange email 39% talk on their mobile phones 63% text on a daily basis Students that received texts about the college enrollment process were 7.1- 11.3% more likely to matriculate than students who did not receive texts College specific texts: - dorm deposits - orientation - health records - transcripts - class registration 6% exchange emails Platform Overview Summer Melt Students receive campus specific texts and encouraging texts/reminders from GU -Student support services/TRIO -activities -tutoring -tuition payment plans -well wishes -writing labs Retain ability to communicate text with campus partner & MT GU Not aware of tasks required to begin college Texts come from MT GU and campuses - students can interact with campus representatives and MT GU Timely communication Students overwhelmed by multitude of steps SignalVine Texting Platform Hi _________, Just checking 2 make sure ur getting the right msgs. Have u chosen a college yet? Txt back "yes" or "no" If yes, college codes If no, generalized plan Teens: Lacking sense of belonging Winter of Senior Year The Power of Texting: 10-15% of students nationwide who have been accepted to college fail to enroll in the year following high school Spring and Transition Don't know resources available Teens: Why is the transition from high school to college so difficult for students? ***63% send texts on a daily basis*** Irrelevance of email Interactive two-way texting... not just alerts, but counselor-centric Programmed message content... consistent, well-timed messages Hyper-personalized messages... not just mass texts, but unique by student Data-driven... determines what text, goes to which student, and when Message branching... enables unique message paths 18 Month Cycle Questions? Helps reinforce vision of themselves as college material Loss of support after graduation Communication Barriers Texts come from MT GEAR UP: - Students can respond & get one on one help - Include video demo links - Personalized 39% talk via mobile phones Retention Rate of 1st time Freshmen returning their 2nd year (2010) Hi it's Katie with GEAR UP! The FAFSA is the 1st and most impt. step in applying 4 fin. aid 4 all college students. Learn more at https://studentaid.ed.gov/types Hi ____, We have FREE options 4 u if u need a tutor... Stop by room 404 of GU building any time. Set filters based on profiles and info you capture. 85% of students reported that the texts informed them about something they hadn't realized they needed to do Montana: 68% U.S. Average: 77% Source: NCES, IPEDS Fall 2010 Retention Rate File Texts began about FAFSA & scholarships Source: NCES, IPEDS Fall 2010 Retention Rate File Reduces complexity Reduces hassles Combats procrastination Reduces barriers to assistance Hesitant to ask for help Retention Frequent change of residence Unplanned expenses
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