Studious Suzy
Transcript: ✳✱* Appreciates Starbucks’ wi-fi connectivity and long hours of operation Born and raised in Calgary Behavioural traits Ambitious, a Striver inspired by achievement On a budget, but will splurge on Starbucks or other 'necessities' like iPhones, Beats headphones, Uggs Studious Suzy Starbucks is her break from the solitude of her desk Income: Under $10,000 Lives with her parents, but plans to rent an apartment downtown Calgary Brings her own mug. Culture oriented, likes to go to the movies, theatre Gen Y, first generation Canadian, Indian heritage Demographics Often spends times with friends and enjoys variety Decision role: Mainly User Yours truly Team Kairos: Jenna, Kevin, Kriss, Mike, Olivia Values trendy and hip products Social class: Parents are working class Student, age 22, single, no kids Psychographic traits Values fair trade and ethical products from socially responsible companies.