Samsung Presentation
Transcript: Values and Vision Present in 6 out of 7 continents Australia: Home appliances, Phones, TV's, computers, storage devices, Samsung Pay Spain:Home appliances, Phones, TV's, computers, storage devices, Samsung Pay Singapore: Phones, TV's, computers, storage devices, Samsung Pay Basic Information Questions? Biggest global mobile phone brand 24.5% of the market More employees than Microsoft, Google, & Apple combined 319,000 employees Strong relationship with US and European retailers Structure Corporation and Conglomerate structure Publicly traded company Board of Directors and Shareholders SWOT Analysis Samsung pay is a way of paying with your Samsung device Now present in South Korea, US, China, Spain Australia, Singapore, Puerto Rico, and Brazil Goal is to be a leading innovator in mobile commerce $161.6 billion company with $177 billion in annual sales Leading smartphone vendor (Galaxy S7) Market Share of approximately 25% Cultural Can't compete with iPhones Apple has 43.6% of smartphone sales in the U.S. Products are not user-friendly Perception that Android is inferior to iPhones Marketing Strategy Manufacturer Different Markets Samsung "The Chant" Commercial Fun Facts STRENGTHS WEAKNESSES Present Business Model Samsung Smart Home Commercial "At Samsung, we believe it's our responsibility to do business in a way that enriches our planet." Eco-friendly products and recycling conscious of product design, manufacturing processes, and chemical management Samsung was founded in 1938 in Taegu, Korea They started out as a small export business They specialize in digital appliances and media, semiconductors, memory, and system integration Financials Environmental Strengths Weaknesses Opportunities Threats Growing market for electronics New technology is wanted in all branches of Samsung Possibility for smart home involvement Legal Samsung Pay Challenges and Advantages Vertical integration and product volume Present in multiple markets A lot of money is spent on research and development and capital expenditures previously had "military-style" culture encourage "open dialogue" in the work place goal: discussions between heads and employees hard to transform with 300,000 employees Samsung is involved with Sydney Olympic Park Ellen DeGeneres's selfie with a Galaxy phone brought in $3 mil. in sales. Apple is a main client of Samsung (memory cards) Apple and other electronic companies Huawei, Xiaomi Declining middle class could affect market Lawsuits on patent infringements Huawei suing for 4 patent infringements THREATS OPPORTUNITIES
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