Poster Research
Transcript: Gone Girl We had a look at the Gone Girl poster. This poster is very basic, but nicely laid out and it doesn't give any hints to what the story is about. This could be seen as a key feature as it helps to draw the audience in to research further into what the film is about. This is a good piece of advertising as the poster itself looks very modern and stylish and a bit contradictory to what the genre is, as its quite a bright picture with a nice landscape shot. This poster gives you a little look at the story line or just little hints at key points of the film as the poster had the man by himself looking over his shoulder, this could resemble the fact that the film is based around him and he is the main character. As well as this the title on the poster also is the same used in the trailer which is a key point as this is to do with brand recognition. There are many different genres and styles of posters used in the media industry to promote and advertise films, each gives a unique and different effect. The genre of out film is crime thriller, this means that we will need to base out poster around this idea by making our poster dark and mysterious. before creating out poster we decided to carry out some research into many posters to find out the general convensions of a thriller poster. we looked at three different posters, the first was the film poster for 'Gone Girl', second we looked at the poster for 'lovely bones' and finally we looked at the film poster for 'memento'. Over all from researching other posters we really liked the layout the memento poster as it encorportated our polariod ideas and had a dark and mysterious feel to it. we plan to layout our poster in the same way as this as we feel it fits our themes and conventions really well. Poster Research Lovely Bones Our Poster In this poster the poster gives a very clear idea to the audience straight away who the characters are. this is done by the use of lighting and the placement of the characters on the poster. this is shown in this poster as the main is nearly sillotted in a shadow, giving him a sinister look, where as the girl is very colourful and is lit up more, this is showing the difference between the 2 characters and showing what kind of character they are. In this poster the poster is laid out very well with the main focus on the title and the picture. This is done with black and white shades and a very white title which contrasts very well with the lack background. the title is very unusual as it is a very odd font, this ism very good for brand recognition as it allows the audience to know straight away what film it is by looking at the type of font used in the poster. The poster itself is pretty basic but it does well in advertising the film Memento