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Eye Catching Advertisment

Transcript: - Often Corperations/Authors use Psychological Avertisment tactics to grasp the attention of the consumer/reader. -Authors and Publishing companys know through studies and survays that the average time spand for a reader to be intreged by a Ad is about 3 seconds Other uses Eye Catching Advertisment -The vision 2000 is a head mounted camera -This revise is basically a companys pair of eyes attached to the reader - This device records everything in the readers point of view - This tool measures his or her eye position 120 times per second. - There is a red light that follows the readers eyes and tells the author where his or her attention is. By: Andrea Pirisi Adverising tools This product is also used in the medical feild. - This products helps doctors diagnose and find eye or brain injurys. - This product has a honorable reputation with canadian professor of biomed, Moshe Eizenman (Ph.D) says " A symptom the machine readily detects" (Talking about brain injurys) Negatives -Vision 2000 - The vision 2000 is a Instrument used by Authors and publishing companys to see which ad best attracts readers, which part attracted the reader, and which part attracts the reader. The conclussion to this product is the postives over weigh the barley harsh negatives. This product may be the future of Advertisment. Conclussion - Although a very usefull tool this product can not read minds. What do i mean? - I mean, this product can not predict weather the reader intends to buy the product thats followed in the Ad. However there is a plus negative This is, Although it cant predict the future purchase, it shows if our eyes are drawn to a funny Ad or catch phrase or photo that the goal of the company is complete (which is noticing their product. Eye Catching Advertisment Hows it used?

Catching fire for presentation

Transcript: A Anger After winning the Seventy-fourth Hunger Game , The Capitol was angry with Katniss, for bringing out the berries to suicide and end up winning the Hunger Game. B Beetee Beetee is one of Katniss alliance in the 75th Hunger Games. He is a very intelligent. Thanks to him and the help of Katniss' group, he is able to destroy a forced barrier, and survive the Hunger Games. C Cinna Cinna is Katniss' Stylist and good friend. He made Katniss the most popular girl in the seventy-fouth Hunger Game which is why Katniss gain the nickname "girl on fire". In Catching fire He designed Katniss' wedding dress. He was tortured by the Capitol and Katniss was forced to watch him die. Lenny Kravitz is going to represent as Cinna in the Hunger game movie D Districts In Panem, it is a seperate into 13 nation/state in North America. Twelve of the District are operated by the Capitol. Each District have their unique culture, and it is very odd that District interact with other District. E Effie Trinket Effie is the escort of Katniss Everdeen and Peeta Mellark. She drew the name of one girl and one boy from the reaping to play the annual Hunger Games. Elizabeth Banks will represent as Effie for the Hunger Game film F Fortune and Fame Winning The Hunger Games, the winner will win a fortune and fame. Also they will not have to worry about living in poverty and not being able to get food. However you have to see people dying in front of you. G Gale Hawthorne Gale is Katniss' best friend and as well as her platinum love. Unfortuantely, Katniss' could not be with Gale because she was going to marry Peeta. Also, she told the Capitol that Gale was her cousin, so they would not kill him. In addition, Gale started to work in the mine to mantain his family. Towards the end of the novel, Gale told Katniss, District twelve does not exist. Liam Hemsworth will portray Gale Hawthorne in the Hunger Game film H Haymitch Abernathy Haymitch is Peeta and Katniss' mentor. Haymitch was the first victor in District 12. He won the 50th Hunger Games and the second Quater Quall. He was always drunk. For the 75th Hunger Games, Peeta volunteered to replace Haymitch for the Hunger Games. For the Hunger Game film, Woody Harrelson will portray Haymitch I Illness During the Hunger Games, Peeta was very ill with high fever after he save Katniss life. Later on, Katniss did her best to save Peeta life and to win the Hunger Games together. J Justice Building The Justice Building keeps Katniss' dead father body. Also the Justice Building gives money for one month of food to Katniss' family because of the death of her father. It is the first stop of the Victory Tour of Peeta and Katniss in District 11. They stay at the Justice Building, when the people went crazy, Katniss' group have to hide in the Justice Building, until they can go to the next District . K Katniss Everdeen Katniss is the protagonist and the narrator of the book. She won 74th Hunger Game with Peeta and Katniss survive the 75th Hunger Games with her alliance. She made a very motivating speech about Rue and Thread's death in District XI. At the end of the story, she has not discovered that District XII does not exist anymore. Katniss will be portray by Jennifer Lawrence for the Hunger Game Film L Love Katniss is in love with Gale, but she won the Hunger Game by pretending to love Peeta. Now, she has to pretend to be in love with Peeta if she wants to stay alive. M Mockingjays Mockingjays is the Symbol of hope, alliance and rebellion. Madge gave Katniss a Pin with a form of Mockingjays, it turns out to be her lucky charm. Also people who has a Mockingjays means they are against the Capitol. Cinna is killed because he made Katniss wedding dress to turn resemble a Mockinjays. In addition, the Mockinjays is in all of the books' cover N Number Every Disctricts have a number, and each of them have a staple. Since the first rebellion, District 13 dissapears because their district build nuclear bombs. The Capitol force each District to contribute two tributes to participate the annual Hunger Games O Oxygen Peeta could not breath after Finnick swam to rescue Peeta to the field. He did not have enough oxygen because the water almost reach to his lungs. Finnick is from District 4, Fishing, he saves Peeta life by giving cardiopulmonary resuscitation (CPR). P Peeta Mellark Peeta is Katniss' partner and also a main character of the book. With the help of Katniss, Peeta survive the 74th Hunger Games. In the Quarter Quell, he lied about Katniss pregnancy, so they could survive and get sponsors in the Quarter Quell. Peeta is taken away at the end of the book by the Capitol. Josh Hutcherson will portray Peeta Mellark in the upcoming Hunger Games film Q Quarter Quell Every twenty-five years, there is a celebration of the anniversary of the Hunger Games. For a lot of people it is considered the worst of the Hunger Games because anything can happen. For the Seventy-Five Hunger Games all the victor from previous Hunger

Eye Catching Posters

Transcript: Where to start and where to go next - Directing of the viewer's eye People have a natural tendency to read down a page and to the right. A large heading or slogan in the upper left corner will catch the initial attention of the viewer, since this is where their eye will naturally start. Position contact details, company logos and slogans at the lower right corner of the poster, in order to provide the interested reader with such content immediately after they have read the main body of the poster. I'm Amy WHITE SPACE IMAGES CANVA Who are you? Space between lines and content (negative space) Define and separate different sections Lets work breathe, lets people take in knowledge. When it comes to posters, use exaggerated spacing between elements. It may look a little funny to you at first, but the extra spacing will dramatically increase visual impact and readability at distances. CONTRAST You want to align and have neatness Especially with text Consistent, equal and clear - it helps people make sense The hook that draws the viewer in Compelling visuals can help you connect with the audience and make a strong impression before they have even read a single word Viewers are drawn to images that look authentic and not generic Best images are open to interpretation – set the tone but let people work it out for themselves they add their own ideas to it. Draw eye to image, evoke mood emotion, communicate without words Hue = colour Saturation = intensity/ subtle or vibrant Value = dark to light Readability is important, legible and engaging Can help focus on key elements and messages YOU ONLY HAVE 3 SECONDS TO GET MESSAGE ACROSS Make it Easy to Read from a Distance A poster must capture the attention and get the message across in a matter of seconds Think about size – does it work large and viewed on a phone Title is important Content Is Important, but Keep It Concise Posters Should Have Your Personality and should match brand and vibe for what it is promoting Make it different to what is already around The emotional impact it will have on the different individuals is an important element to consider. Move the Eye and the Information will Follow TEXT & INFO The FREE tool to help www.canva.com TYPOGRAPHY Headline: This is the main (and largest) text element in the design. It can be in addition to an art element or it can be the art element. Opt for a readable typeface that is interesting and demands attention. Details: What, when, where? Answer these questions in the second level of text. What information does someone need to do what your poster is asking of them? Provide the information here in a concise manner. The fine print: Everything else that someone decided needed to be on the poster. Make it small and keep it out of the way. Making Eye Catching & Quality Posters What is it for? Where will it be used/seen? What do you want people to feel? And then what do you want them to do? Amiable Communications @amyhetherington WHAT WE'RE DOING TODAY Tips for Canva Shuttershock Piktochart Photoshop and professional software programs Word/Powerpoint can be used Echo elements to make it work together Colour palette, header style Makes it easier to read, focus on content PRO TIP Use one big visual and keep it simple and clear The goal of every poster is to expose people to something Most of these “touches” involve inviting someone to something Give it a high-level of prominence in the design Once you know what users are supposed to do when they see the poster, then you can design the call to action. Always save work – web hosted software Use high res images Use templates – but make it your own Limited if you have branding guidelines to meet REPETITION ALIGNMENT Basics in designing a good poster What tools can you use apps and resources Interactive workshop for businesses who want to learn more and save on design costs! This workshop is based on designing a poster so come up with an event (work or home) What's your idea???? One item is different to another Catch readers eye, create emphasis or call attention to something important Size, colours, weight etc This workshop can be used for all graphics The basic difference between the poster and other visual communication methods is that the poster speaks to the audience "on the move." As posters are supposed to cause a great instant impact, they should be precise regarding the message and the elements used to convey it. Can be a key marketing element that is capable of conveying an unforgettable message immediately. COLOURS THE MESSAGE IS KEY DESIGN 101 HIERARCHY WHY POSTERS? CALL TO ACTION FINAL POINTS EYE FOR IT LAYOUT AND COMPOSITION Introduction Needs to be high quality Blurry or pixelated images send wrong impression If you enlarge a small image it loses quality

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