Blockbusters
Transcript: Com 201 9.26.11 Molly Blewett Benjamin Pike Blockbuster Describes a popular or successful production. The entertainment industry originally used it as theatrical slang referring to a successful play, now it is used primarily by the film industry. JAWS -Cost 105 Million to make -Made 775 Million Production Budget $200,000,000 Worldwide Gross $1,064,404,880 Total production and marketing costs: $460,000,000 Worldwide Gross $2,783,918,982 Bomber Movies A film for which the production and marketing costs greatly exceeded the revenue regained by the movie studio. Examples: Slither, Osmosis Jones, Quest for Camelot, Looney Tunes: Back in Action. Sleeper Hits a form of entertainment gains unexpected success or recognition -Despicable Me( $540.2 million) -Karate Kid 2010 ($358.7 million) Production of Blockbusters -Stars become big name stars from being in blockbusters (top 10 world) Leonardo DiCaprio - Titanic Daniel Radcliff, Rupert Grint, Emma Watson, etc. - Harry Potter Orlando Bloom - Lord of the Rings ---> Pirates of the Caribbean - Big stars in Blockbusters (top 10 world) Heath Ledger - The Dark Knight Johnny Depp - Pirates of the Caribbean, Alice in Wonderland Anne Hathaway - Alice in Wonderland Shia LaBeouf - Transformers - Remakes/Sequels Harry Potter Series Pirates of the Caribbean Transformers Alice in Wonderland Toy Story Lord of the Rings Promotion of Blockbusters - Harry Potter is cited in the top 20 blockbusters 6 out of 8 times. Websites: Mugglenet is the #1 fan site for Harry Potter http://www.mugglenet.com/ Tie-ins: Universal Orlando Harry Potter Amusment Park, Harry Potter Museum Tour Merchandising: commercials, Halloween Costumes, Wizard Candy Interview circuits: Oprah, TODAY, MSNBC, NBC, Scholastic, FHM (British Magazine) Marketing Budgets: Sorcerers Stone: Production Budget $125,000,000 Prints and Advertising Budget $50,000,000 Chamber of Secrets: Production Budget $100,000,000 Prints and Advertising Budget $45,000,000 Prizoner of Azkaban: Production Budget $130,000,000 Prints and Advertising Budget $45,000,000 Goblet of Fire: Production Budget $150,000,000 Prints and Advertising Budget $50,000,000 Order of the Phoenix: Production Budget $150,000,000 Half Blood Prince: Production Budget $250,000,000 Deathly Hallows: Production Budget $125,000,000 Deathly Hallows II: Production Budget $125,000,000 Distribution of Blockbusters -Limited Release: a motion picture that is playing in a select few theaters across the country (typically in cities such as New York and Los Angeles)released on less than 650 screens. A Limited Release does not Halt or Adjust. Instead, it Delists 12 weeks after it is released. A Limited Release may become a Wide Release if it subsequently expands to 650 screens or more -Wide Release: a motion picture that is playing nationally, Wide Releases are Halted and Adjust - Time of release: Harry Potter post-poned release in order to not have to compete with Twilight in the theaters Independent and Low Budget Films -film festivals: Sundance Film Festival -market labs Sources Ex: Harry Potter Series Blockbusters -Cost 8 Million to make -Made 470 Million http://www.the-numbers.com/movies/2010/TOYS3.php http://www.filmsite.org/boxoffice.html