BOUTIQUE
Transcript: Owner: Rozilah Ahmad (Bungor Enterprise) Core business: Clothing Retail Store Business- selling cotton Baju kurung for all Years of business: approx 6 years (since 2008) Early Specialization: Selling cotton Baju Kurung For Kids and Teenagers. Official vision and mission : NA ~ “aiming to provides nicely wear of cotton Baju Kurung that not only attractive in term of design but also suitable and comfortable to be wear especially in Malay women daily life and at the same time helping to maintain Malay women tradition wears. ” Achievements: till now already have 3 branches: Ampang Point Wangsa Walk Mentakab Star Mall Capital/current financial: Self finance Current employees: 6 Public exposure: Newspaper: Utusan, Kosmo, Berita Harian Magazine: Perempuan TV Program: Wanita Hari Ini (WHI) Alternative to buy: https://www.facebook.com/pages/Butik-Bungor http://www.zalora.com.my/women/bungor/ Carnival/events Usually based from past experience and own judgments, the owner will stock in 2000 pieces of Baju Kurung to each branch. So total will be roughly about 6000 pieces. To making sure that the new stocks will be ready to be deliver to each branch at the right time, she will start to look after the cotton materials at least 6 months before “Hari Raya”, or before December where in that school holiday month there’s normally will be many wedding ceremonies and so demand will usually high. Further explain, minimum 6 month is required as Rozilah Ahmad normally will need a month for material searching and selections before able to send the cotton materials to tailor and tailor will usually required another 5 month minimum to complete all 6000 pieces or cotton Baju Kurung’s order. Owner will restock Baju Kurung twice a year in every branch. Most of her new stock or 80% of them will be replenish in Ramadan, Muslim fasting month or a month before Hari Raya, another 20% will be act as the safety stocks to mitigate risk of stock outs due to any extra demand currently, one of the biggest challenge for Bungor boutiques is workforce Sometime due to certain reason at tailor site the supply chain was interrupted as the tailor that was assigned unable to complete the Baju Kurung’s order at the right time she wanted. Another challenge is high renovation cost. New competitor and existing competitor in the market including cost of electricity and increase in business space rental and introduction of minimum wages also directly reduces her business profitability As the conclusion, this research do give insight about the overall supply chain in this organization. Whether it is small or big business, knowing how to handle and control their supply chain is crucial. In supply chain demand planning process where forecast is needed, for a small company it seem self good judgment that usually obtained from observation, past experiences are required . Wrong judgments in forecasting about the future demand will not only cause the organization to lose the business opportunity but also lose competitive advantages. BY: MOHD ISRAA - GM04882 AYU ADILA - GM04870 BOUTIQUE BUSINESS BACKGROUND BUNGOR Conclusion Demand Planning process OVERALL SUPPLY CHAIN IN BUNGOR Challenges & Limitations
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