Yeah Buddy Brewpub
Transcript: Unique craft beers with a focus on PNW styles. Popular styles such as IPAs, Porters, Cascadian dark ales, American wheats, and seasonal releases. Craft beers will tie back into the culture of Ellensburg and the PNW. About our Food Why? Target Market Elevated’s brand will have an immediate place in the city's hearts and minds. We have a passion to bring great craft beer to Ellensburg. Business opportunity in a thriving community. Showcase the amazing hops grown right here in Eastern Washington. Major Startup Expenses What I still need to do! Quality vs. Price Local vs. Corporate Variety vs. Volume To treat our staff and customers with the utmost respect and loyalty. 1500-2000 sq. feet would be needed for our restaurant and brewing space. About our Beer Sales Goal appreciation of unique stories 600 barrels first year at $3.00 net on each pint 600 barrels = 148,800 pints = $446,600 500 pizzas per week $7 profit = $175,000 = $621,600 -$453,000 Total Profit=$168,600 Marketing Strategy Ellensburg has a median age of just 23 years old, half of the average in Washington State! This leaves us with a huge opportunity at businesses focused on this age group. Elevated Finding a new location to build a brewpub with an attached theater. Buy a 15 barrel brewing system and distribute beer into western Washington. A 4 barrel system brewing 3 times a week = 600 barrels in the first year. We plan on a minimum of 3 brews a week with increased volume and fermenter size in the following year. Elevated is in a battle of two brews: Craft beers This will allow us to focus on a simple menu without the need for an extensive kitchen. Pints = $5 Growler Fills = $18 Pizza = $10-15 Who we are 4 Barrel Brew System = $110,000 Building Renovation of previous restaurant = $50,000 Brewing Supplies = $10,000 License and Professional Fees = $15,000 Building Lease = $1,500 per month Labor = $150,000 Miscellaneous Overhead = $100,000 Sales will be on premise only. Once we have reached capacity for our current operations, we will expand with the intent to sell off premise. Corporations Philosophy However... - safety in numbers - As we grow we can expand into a more diverse menu. To maintain an environment where fun and entertainment can be the heart of our business. Yeah Buddy Brewpub ...is in a craft beer market growing due to A Pub that represents the craft beer of Central Washington! Year 2 and 3 Goals! Expansion Plans Funding needed Startup and overhead expenses sales projections Yeah buddy brewery, when you have a sip, you can't help but say "yeah buddy" As long as the market is under-served as it is in Illinois, there is within the small companies fighting for the art of brewing. serving unique tastes. Yeah Buddy Brewpub Word of mouth marketing Festival Marketing Social Media such as facebook, twitter, instagram. Our goal is to provide unique craft beers to the city of Ellensburg with enthusiasm and great customer service. The two have declared a war of values: offered by unique brands Reach maximum capacity of 730 barrels per year Look into expanding production and adding bottling line. Pizza will be our primary focus on food. Craft Beer Growth Total Funding needed = $453,000 A location in the heart of ellensburg which has previously been outfitted as a restaurant. Pricing Goals Year 1 Sales of Ellensburg Location Illinois has only 1.3% of all brewing establishments 2 CWU graduates with degrees in Mathematics and Biology Craft brewery program certified with palate and brewing training. To provide a great product which in exchange will provide growth of the company.
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