Quiz Shows and game shows
Transcript: Fantasy of Empowerment Achieved through establishing an emotional attachment between the consumer and brand, thus ensuring brand loyalty Quiz Shows and game shows By: Zoe Campbell The American quiz show scandals of the 1950s were a series of revelations that contestants of several popular television quiz shows were secretly given assistance by the show's producers to arrange the outcome of a supposedly fair competition. The quiz show scandals were driven by a variety of reasons. Some of those reasons included the drive for financial gain, money, the willingness of contestants to "play along" with the assistance, and the lack of current regulations prohibiting the rigging of game shows The Federal Communications Commission (FCC) is an independent agency of the United States government, created by Congressional statute to regulate interstate communications by radio, television, wire, satellite, and cable in all 50 states, the District of Columbia and U.S. territories. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the media, public safety and homeland security. The FCC Phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s”—computing, communication, and content Loyals-watch fewer hours of tv each week than the general population: they cherry pick those shows that best satisfy their interests; they give themselves over fully to them; they tape them and may watch them more than one time; they spend more of their social time talking about them; and they are more likely to pursue content across media channels Increase in Viewing Casuals fall somewhere in between; they watch a particular series when they think of it or have nothing better to do. They gradually watch it from start to finish but are more apt to wander away if it starts to bore them. They may be more likely to conduct conversations or do other household activities over the show rather than give it their full attention. Quiz Show Scandals Allows fans to have a direct stake in the ultimate outcome Loyals, Zappers, Casuals Zappers- people who constantly flit across the dial- watching snippets of shows rather than sitting down for a prolonged engagement Media Convergence
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