BRANDED
Transcript: End-Of-Flight REPORT SUMMARY SUMMARY Our 90-Day Flight October 1, 2018 - January 1, 2019: Gold Collection launch Holiday sales campaigns Increased sales Increased Facebook performance Pivoted strategies to include a more holistic approach Advisement and creation of sales campaigns Email promotions Social media advisement and select boosted posts PROGRESS PROGRESS GOOGLE KPI'S GOOGLE ANALYTICS Revenue +24.93% $28,164.36 vs. $22,543.42 E-commerce Conversion Rate -11.60% 3.80% vs. 4.30% Transactions -2.30% 382 vs. 391 Average Order Value +28.55% $74.12 vs. $57.66 Returning Customer Rate -7% (15.69%) CODE 1. No Code 2. CollectiveWelcome15 3. HOLIDAY20 4. YEAREND20 5. GIVEHOPE 6. Welcome15 7. 50forLife! 8. DressemberHoliday18 9. H3BEGQF0QFW2 10. TinyCuffACB TOP PROMOTIONS REVENUE $13,497 $8,928.30 $1,684.10 $1,276.27 $1,210.58 $756.89 $352.54 $140.57 $109.25 $86.00 TRANSACTIONS 178 127 24 13 16 12 3 2 1 1 AVERAGE ORDER VALUE $75.83 $70.30 $70.17 $98.17 $75.66 $63.07 $117.51 $70.28 $109.25 $86.00 6 1. Textured Mixed Metal Lariat Necklace Revenue: $2,430.00 2. Tiny Brass BRANDED Cuff Revenue: $2,160.00 3. Tiny Aluminum BRANDED Cuff Revenue: $1,896.00 4. Triangle Earrings Revenue: $1,558.00 5. Tiny Copper BRANDED Cuff Revenue: $1,464.00 TOP PRODUCTS 6. Textured Mixed Metal Bar Earrings Revenue: $1,406.00 7. Textured Mixed Metal Disc Earrings Revenue: $1,292.00 8. Signature BRANDED Cuff Revenue: $1,064.00 9. Walk in Hope Leather Cuff Revenue: $920.00 10. Brass Layered Necklace Revenue: $864.00 FACEBOOK FACEBOOK Reach 80,158 Cost Per Click $0.94 Amount Spent $1,176.84 Purchase ROAS Oct: .18 Nov: 1.17 Dec: 2.26 (includes Jan 1) Averaged Nov 1 - Jan 1: 1.46 Purchases 29 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Facebook Result Indicator post_engagement add_to_cart post_engagement purchase add_to_cart add_to_cart post_engagement purchase post_engagement Reach 175 9720 18571 160 2355 143 48318 3982 91 141 810 80,158 Impressions 188 10129 30018 162 3090 1513 57197 5180 92 803 823 109,195 Clicks 10 33 926 1 25 38 101 98 0 14 4 1,250 CTR 5.32 0.33 3.08 0.62 0.81 2.51 0.18 1.89 0.00 1.74 0.49 1.14 CPC $0.13 $1.46 $0.88 $2.32 $1.40 $0.89 $1.29 $0.73 $0.00 $1.79 $2.50 $0.94 Cost per Results $0.06 $15.69 $0.14 $3.40 $7.64 $5.97 $0.08 $5.00 $0.05 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Amount Spent $1.33 $48.22 $815.88 $2.32 $35.00 $33.95 $129.94 $71.60 $3.60 $25.00 $10.00 $1,176.84 Purchase ROAS 0.46 2.77 19.45 1.28 1.94 11.05 1.46 Purchases 6 1 10 4 3 5 29 SALES BY SOURCE Direct 15% Search 23% Social 75% Unknown 24% Email 25% SHOPIFY Holiday 2017 SHOPIFY Holiday 2018 Direct 40% Search 11% Social 35% Unknown 263% Email 73% WHAT'S NEXT! WHAT'S NEXT! Sales & Promotions Sales & Promotions Clearance Sale Valentine's Day Give-Back Love: Gift guide featuring ethical brands (partnership with ABLE, Thistle Farms, etc.) For Him/For Her: Nashville gift guides, could pitch to local outlets Spring Sale - 20% off pairings (necklace + cuff, necklace + earrings, etc.) Mother's Day Sale Target Brides-to-be for Bridesmaid gifts Strategies and Plans For New Lines Retargeting & Sales Funneling Retargeting & Sales Funneling Email Automation & Targeting "Welcome" series Use the new video Secret sales for mailing list subscribers Continue fostering interaction with survivors Continued Social Media Re-targeting Online Outreach & Partnerships Online Outreach & Partnerships BRANDED Content Monthly blog post (survivor stories, how it's made, etc.) One boosted social post per week Influencer Blog/Instagram Outreach https://www.thegoodtrade.com/ - Site for ethical fashion, beauty, social impact https://www.livingwithlandyn.com/ - Landyn's 40-ish, very popular, local, fashion blogger, opening retail store in Spring 2019 http://llbalanced.com/ - Laura Lea's local, 30-ish, wears ABLE and often posts about jewelry https://www.cleaneatsbytay.org/ - Taylor's 21, passionate about ethical fashion https://www.instagram.com/wearlove_always/ https://www.instagram.com/consciousstyle/ https://www.instagram.com/michelleforgood/ https://www.instagram.com/consciousnchic/