Powerpoint for 4201
Transcript: Question? Web Establishment The manager of Bon Vet Hospital: Problem Web Establishment RQ: What strategies should be applied to help Bon Vet hospital attract more customer and compete effectively in the market? Web design :the Bon’s website should have more online service such as booking online and the registration of members Internet advertising : *should include services : dog sister, vaccine for 1 month dog, freely introduce a number of basic tricks guiding how to make dogs and cats more obedient then provide customer with 2 one- hour training classes per week for dogs and cats and the fee should be 2.5 million VND per month Public relation: Should focus on online press release to get attention from publicity such as BonVet Hospital Face book, Bon Vet Clinic Pet Care. Content Reproduced by: Dogphoto 2010 besteofriendly (2009) oxfordveterinaryhospital (2010) Rationale: Literature Review ecoblog (2007) Public Relation Miss. Nguyen Bon(owner) would like to apply an Internet advertising strategy (interview on 15/3/2012) 80% of customers often see advertisement on the Internet ( See Appendix B). 25% of the interviewees know about Bon Vet hospital through the old simple website established by Mss. Bon Vietnam is a potential market and has the numerous opportunities to develop pet care industry in coming years (PetsinVietnam 2012) whether PR is suitable for the business area? Abrams R 2010, ‘Effective public relation’, USA Today, viewed day 18 April 2012, <http://www.usatoday.com/money/smallbusiness/startup/abrams-week6-public-relations.htm> Huffingtonpost(2009), “The economy’s impact on pets”, Huffingtonpost, 22th April, viewed 19th March, 2012. < http://www.huffingtonpost.com/betsy-saul/the-economys-impact-on-pe_b_190158.html>Kumar, S & Petersen, P 2006, “Impact of e-commerce in lowering operational costs and raising customer satisfaction”, Journal of Manufacturing Technology Management, vol. 17, no. 3, p. 283-302, viewed 5th April 2012, ProQuest Central Database.<http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/208166656/135E38AB6407D826175/58?accountid=13552 Export.gov 2009, “What is e-commerce”, Export.gov, 11th March, viewed 5th April 2012. http://export.gov/sellingonline/eg_main_020761.asp>Larissa G, James G, David D 2002, ‘Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries’, Lawrence Erlbaum Associates, Mahwah, viewed day 18 April 2012 Petras, B, Sarapovas, T and Cvilikas, A 2008, “The evaluation of e-commerce impact on business efficiency”, Business and Economics-Management, vol. 3, no. 1, p. 71-91, viewed 5th April 2012, ProQuest Central Database. <http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/208672877/135E38AB6407D826175/38?accountid=13552> Findings Conclusion RECOMMENDATIONS FINDINGS Web Establishment Public Relation Online Advertising What strategies should be applied to attract more customers for Bon Veterinary Hospital? Businessnetworkinglife (2009) Group 2_Team 1 Le Viet Ha (s3326146) Nguyen Thi Hien (s3325252) Tran Thi Bich Lien (s3230456) Reproduced from: Internationaldogshow 2010 Public Relation Pet health care market in Vietnam has increased significantly which was 3,4% (Businesswire 2006) Reproduced from: Vietnamnet (2011) Should have special events that corporate with Local Animal Health Organization. Should focus on online press release to get attention from publicity such as BonVet Hospital Face book, Bon Vet Clinic Pet Care. Making announcements about the event to attract the public by an awards and interesting chances when they come to the event: Talented Dog Show 2012 or Miss/Mr Dog of the year 2012. Should include services : dog sister, vaccine for 1 month dog, freely introduce a number of basic tricks guiding how to make dogs and cats more obedient Should follow www.neotrobe.com , register and become its member Have a designer to design the interface of the web. Bon can go to Phic Phic company at 31 Le Thanh Tong district 1 to have their designers design an excited but professional web page. 5.Conclusion 6.Reference 7.Question oxfordveterinaryhospital (2010) Web Establishment Public Relation Online Advertising Online Advertising Online Advertising Attracting more customers to Bon Veterinary Hospital Problem: Ms. Bon: establishing new website. Findings: E-commerce brings to the vendor some benefits which are increasing the customer satisfaction and low usage cost. (Kumar and Petersen 2006) Research Question Reproduced by: tailwaggersguide n.d Research Subtopic educastmedia (2011) Public Relation Online Advertising 1/3 families keep pets in the urban area in particular in Vietnam ( reported by the expert) According to PR Newswire ( 2006) , www.neotrope.com is a reliable website that supports Internet advertising for pet heath firms Verdoan ( 2008) announces that pet care has been one of the fastest growing industries in Asia in general, and in Vietnam in particular in the recent years, pet care is
Prezi Present
Prezi Video
Prezi Design
