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Transcript: Horizontal Communication IMPORTANCE WHAT? WHAT IS LATERAL/HORIZONTAL COMMUNICATION? Definition • It is the type of communication where information flows in the same direction from various sources. • It is also known as a conversation taking place among the same level of group of people Figure 1 Diagram • In this type of communication, the conversation is not seeking any response as it gives orders, and the person has to follow and provide Feedback. • Horizontal communication can produce a higher quality of information exchange since it occurs directly between people working in the same environment. Characteristics Benefits Horizontal communication allows performing activities effectively and efficiently. Broad-mindedness Attentiveness Remembering the message Easy to understand Teachers Encourages the enthusiasm of the teacher's work which in turn can spur their performance Determines teacher performance Enhances cohesiveness between peers Guarding against distortion of message Students Coordination of Activities Encourages participation Enhances Mutual Understanding Decreases misunderstanding References References Bhasin, H., & Danika. (2021, October 18). Horizontal communication - definition, meaning, types, features. Marketing91. Retrieved November 25, 2021, from https://www.marketing91.com/horizontal-communication/. B. (n.d.). Management and Communication | Boundless Management. Lumen Learning. https://courses.lumenlearning.com/boundless-management/chapter/management-and-communication/#:%7E:text=Horizontal%20communication%20refers%20to%20the,and%20conflict%20resolution%20more%20efficient. Nasution, M., Zainuddin, Sibueia, A. M., & Iskandar, W. (2020). The Effect of School Culture, Horizontal Communication, Knowledge Management, and Work Motivation of State Junior High Schools Teacher Performance in Medan. Journal of Education and Practice, 11(15), 84–86. https://doi.org/10.7176/jep/11-15-11 https://www.google.com/url?sa=t&source=web&rct=j&url=https://ifioque.com/miscellaneous/horizontal_communication%23:~:text%3DHorizontal%2520(or%2520lateral%2520)%2520communication%2520is,any%2520other%2520horizontally%2520equivalent%2520personnel.&ved=2ahUKEwink4Pm77L0AhWadXAKHexTC84QFnoECAQQBQ&usg=AOvVaw0MtwqsiRcJpLEbRD57NlYg Nasib, V. A. P. B. T. (2018, December 14). 6.2 Educational Administration: Do you know the intricacies of formal and informal communication? Somi. https://www.google.com/amp/s/mysominotes.wordpress.com/2018/12/14/6-2-educational-administration-do-you-know-the-intricacies-of-formal-and-informal-communication/amp/ Zink, J., PhD. Chapter 11: Leadership Communication in the New Workplace and Crisis Communication – Organizational Communication. Pressbooks. https://granite.pressbooks.pub/organizationalcommunication/chapter/chapter-6-communication-networks-and-leadership/ Kishore, K. (2021, August 3). What Is Horizontal Communication? Harappa. Retrieved November 25, 2021, from https://harappa.education/harappa-diaries/what-is-horizontal-communication/?fbclid=IwAR254d0yzHz5LQtC6LT9iIBtu94AWBiFuUlr-CqgAC8eZk76q68CRUEnHlY