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Transcript: World’s biggest players deciding to come together Synergy Effect: The Walt Disney Company, 21st Century Fox, Comcast, and Time Warner, together have expertise on every facet of entertainment market and hence are great prospective for a joint venture. Brand Effect: • Investing a large capital wasn’t a big issue. • Brand rapport of partners fetched customers and advertisers alike. In the first year of its launch Times declared it "Website of the Year Joint venture only option for all big brands to come together. WHAT?? Wakhre Furnitures Ltd. With investments over $ 15 million, WF’s manufacturing base is located in Chennai, Southern India. This unit is one of the largest in Asia and has the capabilities to produce more than 200,000 units of particle board and MDF based panel furniture every year Conclusion INTRO Direct exporting means that a producer or supplier directly sells its product to an international market, either through intermediaries -- such as sales representatives, distributors, or foreign retailers -- or directly selling the product to the end user. • An example of this would be directly selling computer parts to a computer manufacturing plant. Direct exporting requires market research to locate markets for the product, international distribution of the product, creating a link to the consumers, and collections. • Whether direct exporting is feasible depends on the company's size and marketing ability, previous exporting experience, business conditions in chosen markets and the nature of the product --- be it wine, produce, books, cars or computer parts. KEY POINT 2 INTRO KEY POINT 1 'Zulu' Zulu is a subscription video on demand service owned by Zulu LLC, a joint venture between Comcast, Walt Disney and 21st Century Fox. It was started when VOD(services) was identified as a key upcoming market which wasn't dominated by any particular player. A JV between industry giants seemed a great proposition that would dominate the market for many years to come. EUROPE DIRECT EXPORTING KEY POINT 2 WHAT?? KEY POINT 1 Choosing the right product: Product Lines Consumer Interest and Acceptance Royalty Rates Cannibalization of Restaurant Sales INTRO Direct exporting involves exporting directly to a customer interested in buying your product (rather than to a third party distributor). You are responsible for handling the market research, foreign distribution, logistics of shipment, and invoicing Cinnabon In 2001 Cinnabon had no licensing program and no products for sale outside of their mall, airport and kiosk locations across the U.S. and International Markets. Today Cinnabon Licensing has grown to over 70 products with multiple world-class licensing partners like General Mills and Kellogg’s. PRESENTED BY - PRIYANSH SHARMA RITIKA GARG SAKSHAM GOEL SUMANG GARG VIDHU BAMRA Distrubution Channel: Targeted retailers favorably predisposed to the program Grocery stores and mass merchandisers - Walmart or Target, as they reached the broadest audiences and offered Cinnabon the most slotting space available Ingredient Licensing: Reinforcing the uniqueness and premium quality of their signature ingredient, Makara cinnamon. Ingredient licensing allowed Cinnabon to leverage its brand into numerous products that their restaurants were not necessarily known for – but were considered a good fit with the ingredient Incorporate the brand into cereals, snack bars, beverages, coffee drinks and more through their licensing program. A joint venture (JV) is a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task. This task can be a new project or any other business activity. The aim of a joint venture is promptly achieving strategic growth while lowering production costs. While creating a joint venture you will be able to create a new economy of scale and market power Joint ventures are a real asset to help mature startups and corporations to connect their resources efficiently Most of the foreign partnerships are made in the form of a joint venture with partners having local knowledge and resources, seeking to get a jump start KEY POINT 2 WHAT?? LICENSING THANKS!! What is Indirect Export? Indirect exporting means selling to an intermediary, who in turn sells your products either directly to customers or to importing wholesalers. The easiest method of indirect exporting is to sell to an intermediary in your own country. When selling by this method, you normally are not responsible for collecting payment from the overseas customer, nor for coordinating the shipping logistics. 1. Licensor in the home country makes limited rights or resources available to the licensee in the host country 2. May include patents, trademarks, managerial skills, technology, and others that can make it possible for the licensee to manufacture and sell in the host country a similar product to the one the licensor has already been producing and selling in the home country without
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