Paw Print Cafe
Transcript: The Target market would be people busy with work/studies that don’t have time to care for a pet but crave the satisfaction of owning a pet and the benefits that comes with human pup interaction. This would also include, those who are looking into adopting a dog and would like the chance to interact and build a bond with the pet before the finalization of an adoption. Paw Print café is committed to providing a comfortable environment for both people and pups. While many may visit to enjoy the short interaction (coffee and pastries included), others are looking to adopt a new companion. The café should emit a pleasant, cozy, and clean atmosphere for visitors to escape the daily stresses of life (which are heightened in cities), this will help build a following of customers in downtown Houston. The pet industry has and will always be booming. American pet owners love having companion animals, and the pet café could lead to the future adoption of many pups. Pet Cafes have been popular in Asia for quite some time but U.S. health codes have stopped this trend from happening in America. (Partnering with animal shelters for pet adoption opportunities has solved this issue). Money coming in: Entrance fee $5/Coffee & Tea-$4-$7/Pastries-$3-$8/Dog Treats and Dog supplies-$3-$35/Percentage of adoption fees-10% Money coming out:Employee payment/Building Bills/Supplies/Care Taking Executive Summary: The café will be located of walking distance from the University of Houston-Downtown, since many students use cafes to study (free Wi-Fi), and distress during their breaks. An entrance fee of $5 will be asked upon arriving, and the cafés snacks will be sold throughout the day. The competitive advantage of Paw Print café would be the mixture of the pet industry and the restaurant industry (2 in 1), Paw Print café will also be focusing on the visual presentation, in terms of being aesthetically pleasing this includes the music being played, unique setting, and overall comfort. Employees will be motivated through the satisfaction of pet adoption(lives saved through the process), gifts good vibes, good music, and encouraging compliments Business Plan Macro Environment driving the industry: Animal Therapy (can help healing,reduce pain, anxiety and lessen fatigue and depression) Market Analysis: Demographics: Young Adults/Teens/adults /Students Geographics:Downtown Houston/City Area/near a university. Psychographics:Dog lovers/People struggling with stress Providing customers a clean relaxing environment to distress and enjoy animal company is the key success factor the company. Paw Print Cafe Marketing would be done through social media//Specifically focusing on visual presentation the cafe and picture of the dogs adopted through the cafe. If my business does not meet the needs of both the customers and animals then my company will fail. Industry Analysis: