Metrics
Transcript: Techniques (2017) 2 Internal Medicine Specialists 1 Surgical Specialist In-clinic (rDVM sites) and CE trainings to showcase technical excellence of staff and doctors. 15 new accounts "Community is Key" Social Networking Complete social network exploitation mapping by 2017 -Proximity -Small $ amounts Increase 2 Sx Targets by 5% over 2016. Metrics Targeted Analysis General Practice Top & Targets Local Community Events Dock Dogs Lock, Stock, & Barrel Feed Cats in the Castle- Cat Tales 267 Accounts WIGS VCA Cheshire Animal Hospital Let's Go Wild! 6.9% YTD increase Community engagement events and partnerships Let's Be Trendy Renovation 10.6% MTD increase Add 5 new accounts by the end of 2017 VCA Cheshire Animal Hospital 24/7/365 ER Enhanced social media engagement through deliberate campaigns, posts, and patient highlights Costs effective appreciation items She's a Social Butterfly Y'all Challenges: Total Facility Renovation Numerous staff and DVM changes Heavy market saturation (2016-2017 YTD) Increase marketing reach by creating an annual marketing plan that includes: Community events (pet focused, target audience specific) Social media campaigns (GP, Specialty, & ER) Press releases (local media engagement) Charity partner events Plan and execute 1 CE before the end of 2017 CT Police Working Dog Association ROI-Distro list CT Humane Society ROI-Strong media presence, advocate, rDVM, Hamden Regional Shelter ROI-Ground floor support presence 99 Potential Losses