marketing plan template
Transcript: Sbitany Company Marketing Plan Template Marketing Plan Template Sbitany Home Appliances Company Co. Company Summary Company Summary Company Introduction 1961 AD A leading company in the field of retail and wholesale of electrical home appliances It has developed to become the leading company in the field of importing and marketing electrical and electronic devices, commercial and residential air conditioning, mobile phones and information technology devices for the Palestinian market. Branches It has more than 500 employees, 30 retail branches and 250 merchants, Sbitany offers unparalleled coverage in the Palestinian market, and its services not only stop at the end of the shopping process, but also provide after-sales services to 100% of its customers, Nablus Jenin Ramallah Jerusalem Hebron Jericho About Company Company Akram Sbitany & Sons' network of branches extends across all governorates of the country (30 branches). One of the company’s plans and future vision is to expand and increase the number of branches to reach fifty branches by the end of 2022. He company adopts in its branches the modern system in terms of design, decoration, ways of displaying goods and devices Products Some Products Akram Sbitany & Sons owns exclusive selling and marketing rights for more than 50 international brands of the finest and best brands in the world, which occupies the first rating positions in the manufacture of electrical and household appliances, which is proud and proud of these modern agencies, and among the most important of these brands. JOB TITLE #1 All Apple products such as iPhone, iPad, Apple watch, iMac, MacBook and more: JOB TITLE #2 Samsung has many products, including Galaxy, Tab, smart screens, washing machines, refrigerators. JOB TITLE #3 LG is similar and similar to Samsung, and these are some of its products. Market Analysis Electronic devices come in second place in terms of expenditures for the Palestinian citizen, as the average expenditure on devices per capita is 250 dinars annually, distributed as follows: 37.5 dinars in the West Bank and 28.2 dinars in the Gaza Strip, according to the reports of the Central Statistics Authority in 2011. Market Analysis Due to the lack of a suitable analysis of the percentage of the use of electrical and electronic devices in Palestine, I will give an example of the use of devices globally Competition Regarding the competition that the national industry is exposed to from imported goods, the share of Palestinian electrical appliances in the local market is more than 40%, and the consumer is free to choose what suits him. Competition It is noteworthy that official data indicated that 99 percent of Palestinian homes are connected to the electricity network, 97.2 percent of Palestinian families own a refrigerator, 97.3 percent own a washing machine, 98.3 percent own a television set, and 39.6 percent own cooking gas. Customers Customers Most appliance consumers are likely to be accustomed to shopping at retail and low-priced stores rather than from traditional stores (ie. supermarkets). Practical devices are becoming more and more popular due to greater flexibility in the demand for corporate rules Customers are looking for devices that are mid-priced and designed to be used for the longest possible time, and devices are now seen as things that cannot be disposed of as well as investments Quality still matters, but design and specifications play an even more important role in purchasing Customers like to express their own taste. The most demanding customers carefully consider each purchase, in terms of its monetary value Entering the market with high quality original equipment. Joining a national retailer to distribute products nationwide. Providing all options of shapes, colors and sizes. Provide easy payment to sell as many devices as possible. Promotion Communications are made in and out of stores to create awareness of the point of sale. Trying to attract as many customers as possible. Strategic Marketing Objectives Place Products and tools are displayed in stores belonging to a retailer targeting a large segment of customers. They are offered at different prices and strategies to attract customers' attention. Advertising and promotion budget In-store promotion Create a huge ad 3000 - 5000 2% for each employee sold through Subtotal (3000 - 5000) Marketing and finance strategy Out-of-store promotion Create press releases 1000 Create newsletters 500 Subtotal (1500) Total (8000 ) The problems facing the hardware sector in Palestine and Sbitany in particular Problems There are competitors for the company, such as Maslamani Home, and this may reduce the percentage of sales and profits of the company. An increase in the shipping price and taxes due to the Israeli occupation. Customers are not obligated to pay the monthly installments for electronic devices. The high prices of electricity in Palestine, and this may reduce the percentage of sales of electrical
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