Strategic Information
Transcript: Financials Share price 116.28 Total Employees 2015 - 92,600 Reported 199.38 B in sales 2015 Inbound Logistics – Automated receiving Systems & Delegate raw materials acquisitions Operations – Design & Conceptualization Outbound Logistics – Stylist packaging – Apple Stores – Authorized Retailers – Direct Shipment Marketing & Sales – “Get A Mac” ads – Retail – Secretive and selective unveilings Service – Apple Genius – Included and extended warranty – Free consultation -Apple has a lot of competiton since it is such a big company -Always have to come out with something new to stay on top -Main competitors are Microsoft, Google, and Android Types of Benefits Introduction Apple iPhone vs. Windows Phones iPhone vs. Android (Google) -Apple always puts their customers first -They listen to our ideas and wants, and try their best to make a product from that Operational Excellence It’s what we do together that sets us apart. Product Leadership Apple aims to provide for all basic human needs and create a desire for its customers to interact with their computer or mobile device -As a tech firm, Apple has recorded the biggest quarterly profits ever made as a public company. -What's the key to their success? They dont invent but rather update versions of previous products and make them better. The products that they make are simplistic in almost every aspect, but remain powerful and beautiful. What about it keeps apple on top of the market? The answer is 'Insanely Simple' iCloud Future Plans -Apple is a manufacturer of many diverse technologies that remain at the top of the market. Cellular: iPhone Tablet: iPad Media: iTunes Software:OSX and IOS Television: Apple TV -Each technology is simplisitc in design -The new iPhone 6s is powered by the custom designed 64-bit A9 chip. It delivers computer like performance. 70 % FASTER CPU performance 90% FASTER GPU performance New Products Strategic Information Technology for Apple Inc. Bheti Cheeks, Phillip Jones, and Alec Sperandio OSX and IOS -Apple has not informed anyone as of now of future plans -This is due to the fact that they had many new products come out in the last month/2 months Programs & Software IT Exemplars 1. Constant News and Updates Emails from Apple, but not too many 2. Security Find my iPhone Find my Friends Security emails 3. Store Locations Website Apple Store App 1. Recently Released iPad Pro Apple Pencil 2. Rumors Concerning Future iPhone 7 Apple Watch Competition iTunes -iTunes offers over 85,000 movies and more than 300,000 TV shows, and of course music -Compatibility with other systems -iTunes Radio Strategy -OSX constantly encrypts, monitor and updates your mac FireVault 2 iCloud Keychain Gatekeeper -IOS offers finger print technologies to protect your iphone Find my Iphone Founded - Jobs and Wozniak Wozniak Left - John Skulley Joined Apple II Jobs Resigned after Demotion Introduction of Mac Apple Strategy Apple Retail Stores Benefits In Conclusion Mobile Phones Information Security What doesnt apple do? SIMPLICITY IS KEY -"Easy to learn and easy to use" -"Every detail considered. And reconcidered" -OSX Compatibility w/ windows Migration Assistant Boot Camp OSX El Capitan -IOS 9 Siri Metal Apple Pay Apple iWork vs. Microsoft Office iMovie vs. Movie Maker OS X El Capitan vs. Windows 10 The "S" iCloud and iCloud Drive keep your documents, photos, and videos updated and stored Value Chain -463 stores in 18 countries -Lead US market in Global sales of 16 bill in 2011 -B2c Intimacy -Genius Bar