Competitor Analysis
Transcript: Bakery: brioche, waffles, crepes and pain au chocolat, produced in France and Frozen Desserts: Supplied some of the biggest seasonal dessert hits in recent years, including the Heston Buche de Noel. Specialising in premium frozen desserts that are complex to produce and special for consumers. Charcuterie: From Parma Ham to Chorizo, Jamon Iberico Bellota to German Salami Fresh Pasta: Winterbotham Darby are suppliers of quality filled and unfilled fresh pasta, produced in Italy. Chilled Desserts: From traditional chilled desserts like Tarte aux Pommes and Crème Brulee to new shot glass dessert recipes Olives: Olive mixes with cheeses such as feta and Manchego have become favourites with shoppers and we also supply a large range of named olive varieties from specific regions around Europe Pâté: One of the largest suppliers of Belgian and French pâté in the UK; Range includes the classic Brussels and Ardennes pates as well as low fat lines, flavoured pâtés, duck mousse and rillettes. Sausages: supply a whole range of continental sausages including Cooking Chorizo, which were the first to launch in the UK. Products include frankfurters, bratwurst, bockwurst, fresh salsiccia and even currywurst. Seafood: Value-added seafood range includes prawns, smoked trout, octopus, clams, mussels and anchovies with plenty more new launches planned. Tapas: Cheeses hand-wrapped in cured meat, tapas selection packs and no oil antipasti (perfect finger food) are great examples; also supply hot-eat tapas dishes such as a white bean dish in tomato sauce with Manchego. Vegetarian: Popular not just with vegetarians but also with consumers looking to reduce their meat intake Seasonal: Christmas specials make up the bulk of our seasonal lines, including Panettone, entertaining-sized cured meat platters, Christmas desserts such as Buche de Noel and seasonal pâté recipes Ingredients: Products like cubed pancetta, mini cooking chorizo, diced Iberico chorizo, pizza-topping olives and antipasti Scope Retailers : Waitrose, Ocado, Sainsburys, Tesco, The Co-Op, Costco, Airlines and the Mussgraves group restaurant chains sandwich outlets food producers Posture 1. Breadth of product lines Breadth of types within lines Product lines and items Heartland of chilled food; significant business in ambient bakery and now expanded in to frozen foods as well. 2. Features Physical aspects of individual Products Packaging and Terms and conditions Shape Style Color Design 3. Image and reputation: Donating 1p from every unearthed® pack sold: raising £375,000 since 2010 Supporting the LoveFoodGiveFood campaign Supporting the Rajasthan project in India Taking part in their charity events, like the Action Against Hunger 10K Donating proceeds from sales of the unearthed® 193 course tasting meal pop-up - raising over £1,000 Goals International growth Foodservice business growth Marketing Strategy Inputs Investing in new brands and product lines Olives Overview Gnosh became part of the company in early 2015 unearthed® was launched Footsteps launched in 2010 Sources of Competitive Advantage Products LATEST NEWS May 2015– 10.2% waste reduction; Carbon Trust waste reduction certification gained Deli Solutions – Lancashire Footsteps launched Acquisition of Alatoni Change in its IT infrastructure to support its new business model and rapid growth in the business in 2011. 2011 2014 2015 Gnosh became part of the company Established 1962 Private limited with share capital Operates across Europe 201-500 employees C£185.3M Turnover Two main manufacturing sites Competitor Analysis Winterbotham Darby Established strategic partnerships with Waitrose, Sainsbury’s, Tesco and Co-op Built strong commercial relationships with Albert Heijn, Holland’s market leader and Carrefour, Europe’s largest retail entity and the second biggest in the World. Alatoni Supply chilled olives and antipasti lines for pre-pack, Deli counter and Foodservice. Acquired in 2014 Based in Bicester Change in IT Infrastructure Unearthed® was launched in 2008 Acquisition of Alatoni in 2014 to boost its manufacturing capacity and increase its flexibility to olive popular category. 2008 The Chilled Olives and Antipasti category is expanding, with 10.8% volume growth in the last 52 weeks. It is being bought by 613,000 more UK households than in the prior year Finance Established in 2004 multi-functional site predominantly providing assembly of olives and antipasti including desalination, marinating and assembly Dips production and slicing of continental charcuterie Certified Grade A against the British Retail Consortium(BRC) standard for food manufacturing Approved to produce own label products for UK and European retailers Zero to landfill £1m investment to restructure the facility – increased capability and distribution in 2012 All retailers Sponsorship of professional qualifications for our support functions; finance and logistics External training courses for skills and competency development, such as Graphic
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