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Business Background

Transcript: Commercials Billboards Social Media PRICE Promotion CSR 126 million Campaigns Began in 1866 in Atlanta Pharmacist Dr. John S. Pemberton (1831-1888) 1894 First bottled Coke 1916 created the distinctive Coca-Cola bottle Promotion was made through coupons 1970 Coca-Cola = Fun, friends and good times. Positioning statement Major increase in the last 18 years 3-4 million between 2013-2017 3.96 billions in total Opportunities Happiness Family Life Enjoy "Live on the Coke side of life" History Price Packaging Promotion 5 cents a glass $1.49-$2.27 Company History Social Media Blogs Advertising Expenditures Line Extension Brand Extension Multibranding New Brands Healthy Living Disaster Relief Women's empowerment Branding Choices For Everyone Satisfy every need "Think global, act Local" Mission Statement Weakness Target Audience Consumer preference Water scarcity Competition Healthy perspective Plastic saturation Price Strengths Social Media Differentiation Strategy To refresh the world in mind, body and spirit To inspire moments of optimism and happiness through our brands and actions To create value and make a difference. Coca-colacompany.com Movements Social responsibilities Company Culture Insider Look Dominance in the beverage industry Variety of products. Large advertising budget Strong customer relationship Distribution network Good marketing strategies Business Background Influence Consumer Behavior Advertising Be Unique Separate from market Create value Brand Loyalty Bottle shape Taste & Quality Availability Diversity Heat relief/solution Refresher Family memory Social Responsibility Strengths Weakness Opportunities Threats Branding Direct competitor, Pepsi. As a company they only make drinks Not a healthy option Depend strictly on water Plastic usage Negative publicity Threats Blogs Creating new healthy products Going to the food industry Supply/ transportation cost Market more the less popular products Different packaging International expansion Brand Perception Swot Analysis Packing

Business Powerpoint

Transcript: By: Mikayla Robinson "Kay's Kakes" is a boisterous bakery full of life and color. We enjoy satisfying everyone’s sweet tooth with a variety of treats. Product Market _____________________ We are seeking $50 thousand dollars to start the production of our grocery store line by using half of the profit to pay commission to grocery stores that agree to start selling our products in stores. Then the last $25 thousand to heighten our production values to have extra product to ship out. We expect to provide an exit within 2 years by a dividend of excess profits. “Kay’s Kakes” makes a variety of sweets from full sized birthday cakes to mini rainbow macaroons. The company produces the following products: • Cakes • Cookies • Cupcakes • Pies • Bread • Pastries Presently, our “Rainbow Cheesecake” is in the maturity stage. It competes primarily on its appealing color scheme and its unique taste. Our future plans include developing a cheesecake for the freezer section for customers to purchase from their local stores and enjoy at home any time within the next year. Management We have competitive advantage because of our low cost producer status. 50lb bags of flour only cost about 45 dollars, which can make about 3 dozen cakes or 6 dozen pastries. Customers Product Pricing The greatest risks associated with our business today are fluctuating food prices and slow days of business. We feel like we can overcome these risks because of our outstanding training in our customer service skills. Our biggest recognized opportunities include serving our various customers including our celebrity guest. _____________________________________ "Kay's Kakes" identifies our business market as a manufacturer. Our market is growing: Our total market size was approximately $250 thousand over the last 4 months and is expected to grow by 20% in the next 5 years. Competitors Business Risks _____________________ The vision of "Kay's Kakes" is to be the #1 selling bakery in all the east coast. After that we plan on expanding some properties to the mid west and the west coast so everyone in the US can enjoy our treats. Kay's Kakes Overall Goal The management team is led by Chief Executive Officer Mikayla Robinson who founded “Kay’s Kakes” in the year 2015. She previously worked in Starbucks and in her Church’s One Family Café. ________________________________ _________________________________________ We appeal to everyone who wants to liven up a party, show their appreciation, or just craves a good cupcake. With our signature style of colorful flare we draw in people of every age. Find more information about us on our web page at file:///media/removable/TRAILMIXTAP/Mikayla's%20Stuff/Headings_Mikayla%20Robinson/Business%20Webpage/Homepage.html ___________________________ Mission Statement Capital Requirements We compete directly with Carlo’s Bakery in New Jersey and Georgetown Cupcake in our Nation’s Capital and alternatives to our product include smoothies, frozen yogurt and fruit popsicles to satisfy a customer’s sweet tooth while remaining healthy.

NPCA Brand Identity Refresh

Transcript: NPCA BRAND IDENTITY REFRESH > INTRO NPCA represents the modern precast concrete industry. It is strong. It is resilient. It is modern manufacturing at it best. NPCA's brand identity elements should reflect the industry it represents with fresh design elements and use of modern marketing techniques and technology. Intro NPCA Brand Identity Refresh > Project Scope Business Cards Project Scope Email Signature Identify and modernize key brand elements to better represent the association and industry. Newsletter headers Powerpoint Templates Two-sided & eye-catching Launch new email design Modernize & standardize Reduce size & add graphics Example 1 Strong lines Structure White Space Clean Design Raising the Bar > EXAMPLE 1 > Business Cards Business Cards > PowerPoint Templates PowerPoint Templates > Email Headers Email Headers Example 2 Utilizes diamond shape of logo like in market report Bold colors Repeatable elsewhere Shine Like a Diamond > EXAMPLE 2 > Business Cards Business Cards > PowerPoint Templates PowerPoint Templates > Email Headers Email Headers Example 3 Strong lines White Space Moving forward Clean Design Double Diamond > EXAMPLE 3 > Business Cards Business Cards > PowerPoint Templates PowerPoint Templates > Email Headers Email Headers Email Signatures Simple & Clean Contact Info Engaging graphics to promote events, resources and programs Going Graphic > EMAIL SIGNATURES > Precast Days Promo Precast Days Promo > Podcast Promo Podcast Promotion > TPS Save the Date TPS Save the Date

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