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Transcript: Social Media Management Internet Marketing Web Development Additional Services Andrea Acton, PMP Social Media Keywords Top Keywords Targeted Ads Avg. Positioning Click Trending Click Through Rate Cost per Click Adam Underwood Monthly Newsletter Email Marketing Customer Interest Tracking Reconnect with Previous Customers Keep Customer Lists Updated Share Seasonal Items Drive eCommerce Traffic No “Blacklists” as a SPAMMER Pay-Per-Click Pay-Per-Click Executive Consultant Pay-Per-Click Social Media Monthly Edits Wire Frame Website Hosting Craig Pfeifer LinkedIn Page Connect to Business Owners Job Postings Connections of Connections LinkedIn Updates Chief Architect Social Media Pay-Per-Click Facebook Wall Specials Interaction with Customers Friends of Friends Testimonials Pictures 30 day out clause Site Map Jon Murdock Stephen Dukes Elizabeth Vaughn Mellon James Kachel Facebook More than 800 million active users More than 50% of our active users log on to Facebook in any given day Average user has 130 friends Twitter 1 week - The time it now takes for users to send a billion Tweets 140 million - The average number of Tweets people sent per day, in the last month 460,000 - Average number of new Twitter accounts per day over the last month 182% - Increase in number of mobile Twitter users over the past year LinkedIn As of June 2011, professionals are signing up to join LinkedIn at a rate of two new members per second More than 2 million companies have LinkedIn Company Pages Approximately 50 million members in the US. User Registration Contact Us Page Math to Determine “Value” of Conversion Conversions True Leads or Purchases Tracking Thank You Order Page Media Gallery Page Twitter Page Monitor Tweets About You! Interaction with Customers Followers Testimonials Updates or Specials Industry “News” Will Smith Daily Backup Customer Communication Monthly Analytics report Sales Director Social Media Ad Targeting Geographic Boundaries Metropolitan Areas Days of Week Time of Day Daily Budgets Negative Keywords Trey Otey

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