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VINTAGE

Transcript: Graphics researches the whole was too saturated tee shirt is not important * Give a new image of the soup Bring it up to date * Make it attractive for children title typography what does it have to look like ? CONCLUSION centrifugal * Ad the saucepan * Ad the background 1 -place all the elements on the bottom children Creation steps happiness, good humor = youngest children can understand µ* Ad the editor the picture temple people difficulties The text & its typography centered : create a frame which highlight the text an upward oblique : create a link with the front cover I reproduced typography dafont in the "Retro" section the real to the imaginary soup causes sensations, develops imagination An oblique composition = dynamism * Change colors happy soups THE BACK COVER Ad or not some gingham fabric ? after warm color, saturated soup causes euphoria a joyful and childlike spirit, and puns for the playful dimension a childlike hanwriting which speaks to the target. the composition : Creation steps A simple but powerful message Back cover Find a background which was well with the whole letters which are both round, script, big and large + HOOK TITLE the saucepan movement, projection WHAT IS VINTAGE ? ascentionnelle oblique * Cut * Create the composition Target -cut vegetables -compose -color change 5 A mix of styles to create a new one children become familiar with the soupe an exchange is creates difficulties pacaud style = Quirky, fun, does not conform to reality, play with colors the ladle orange or yellow background? Softer than the front cover * a joyful spirit which speaks to the target * well sized for children Intentions vintage = contrast BACK COVER The tools symbol of young INSPIRATION -write title and autors contact between the soup and the child 2 radiant 3 A vintage cookbook soup isa fluid flat, transmits this feature to children who wave, jump The theme INSPIRATION The colors curved FRONT COVER A vintage photomontage around 2 kitchen tools 4 colored tee shirt band colors or not? the composition : -cut child -replace their t-shirt by bright yellow background / faded vegetables modern saucepan / authentic vegetables serpentine THE front COVER vegetables schematic childish appetite orange background was disgusting , fade look yellow was more gay, punch Front cover the summary tempt people explosion in mouth -cut colored bands Graphics researches The colors before colors fade soup'd hate background with white gradient = progression -monotony to madness -kids love better soup -from bland colors to saturated colours

Vintage Cold Coffee

Transcript: Presented by: Russell Hall, Barry Newell, Anastasia Verma, Tom Jenkins & Ashley Bunting • The message that we will promote to our target audience will be: Vintage Cold Brew is a unique and stylish cold brew coffee, suitable for consumers who seek a brand with appealing style, seek health benefits, or simply quality cold coffee. The uniqueness of the brand and product line should create customer value Vintage Cold Brew Retail outlets (Gyms and Cafes) Magazine Advertisements (men's health) Promotional Videos Vending Machines Market Stalls Social Media ( Instagram, twitter, Facebook) Consumers within the Brisbane and Gold Coast regions; • Whose income is within the third to highest income quintiles, and; • Who seek health benefits, or, who seek a brand with an appealing style, or, who seek a high-quality and flavoursome cold beverage • Vintage Cold Brew is a cold coffee beverage which consists of filter brewed, ethically sourced and specialty grade coffee served in 230ml scotch style glass flask Vintage Cold Brew It is a cold, flavoursome and caffeinated beverage which provides two different product options: Clear and Cloudy COLD BREW ICE COFFEE • Retail outlets (cafes and gyms) • Magazine advertisements • Promotional videos • Vending machines • Market stalls • Social media Placement High Socio- Economical Areas. PRICE Outdoor Media- Direct and Personal Marketing Publicity and Public Relations- Taste testing samples in areas, general brand exposure to create a positive brand image Guerrilla Marketing using creativity and imagination in the video campaign Vintage Cold Brew Coffee Promotional Campaign Target Segment Vintage Cold Brew Coffee Price $5.00 Promotion Promotional Mix

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