Website Proposal
Transcript: Build THANK YOU! About Integrated Media Studio Mobile Responsive Social Media Set-Up "These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it." Relationship building, about engagement not numbers Example: Mayo Health Clinic: Mayo Clinic actively uses YouTube, Facebook, and blogs. It has more than 100,000 followers on Twitter, where on a typical day in February it published an announcement of a major philanthropic gift, a link to a video tour of its Florida facilities, and inspirational quotes. Its "Sharing Mayo Clinic" blog presents "stories from patients, families, friends, and Mayo Clinic staff. Why: Website Improvement Project? Build Project Process Launch Grow Maintenance About Integrated Media Studio Part 2 Website Proposal for C.A.D.I. / March 2015 Question and Answer Presented by: Carmen Williams Integrated Media Studio Founder, Carmen Williams Portfolio and Sample Projects: www.fcbcnyc.org www.g2gwomen.org www.oliviajacob.com Overview Launch Content Management System Own your website Easy to up-date, no need for a developer to do week-to-week changes Analytics: track what users are doing, add or subtract. QUESTIONS? Grow Part 1 Project Assessment Gap Analysis Organizational needs User needs Content Inventory & Audit Design 4-8 Week process Attention Economy First Impressions matter. "It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website" - Entrepreneur Magazine Enhances an organization's profile and improves user experience Can become the go-to resource For example: Community Corner Why a website improvement project?