Account Plan
Transcript: WHITEBOARD Opportunities Contact centre+UC Omnichannel (consolidation) Concurrent licensing Digital, AI, WEM& EX, CRM?(sf), Messaging / Cadence "The credit card built for Small Businesses" Personalised: Socials, phone, Email cadence Multithread 5-9 Event invitation Headlines Top X Account Plan New Wave Capital Limited (trading as Capital on Tap) is a private limited company incorporated in England and Wales Founded in 2012 by CEO David Luck with a mission of providing small business access to funding. David Luck recently stepped down and into a new role as Executive Chairman. New CEO Damian Brychcy stepped up from Chief Product Officer position end of 2023 Capital on Tap has raised $1.471B over 7 rounds, 2022 £200M from JP Morgan & Triple Point, with offices based in London, Cardiff, Brighton and Manchester. Annual Revenue circa £80M THREE WHYs Based on LinkedIn data: 522 total employees. Overall headcount increased by 15% in the past year, with business development and engineering seeing the largest gains. Our mission is to make running a small business as easy as possible. We understand that the day-to-day operations of a business can be challenging, which is why we've developed tools and resources that empower business owners to streamline their operations, access fast funding, and earn rewards. - Damien Brychcy 2024 WHY DO ANYTHING It will make them money (P.E., Scale, CX&EX through AI) It will save them money (AHT, FCR, Deflection, attrition, WFH/remote) It will mitigate their risk (Regulatory compliance, innovation, Data & insights) High costs (system admin, SLA) Low Productivity Currently over 200,000 businesses across the UK and the US have placed their trust in Capital on Tap Double winner at 2023 Welsh Contact Centre awards, Trainer of the Year & Large customer contact centre Manager of the year WHY GENESYS VALUE ALIGNMENT ALL IN ONE ARHCITECTURE SAVINGS IN TCO R&D & INNOVATION SECURE AND COMPLIANT AGILE, SCALABLE GROWTH BECAUSE WE KNOW THEIR BUSINESS Business Model Canvas WHY NOW "Build what customers want" 36% customers leave after the first bad experience. 96% of customers who leave do so because of a bad experience. Worlds #1 AI powered Experience Orchestration Engine, AI is the number 1 tech investment. Genesys TOP 50 G2 AI solution, no other vendors in the list Why not today? Fast is as slow as we go, technology required to keep up with the pace of change. You pride yourselves on actively listening to your customers. The inspiration for the team management feature stems directly from the invaluable feedback and suggestions you received from small business owners CX Safari Personas & Org Map Notes; 0 CX persona 0 Digital persona 0 Journey/Customer persona CFO Alan Hart left company November 2023 Phone 24/7 No IVR queues - quick recording about recording call and survey after. Then straight through to agent Email with 4 hour SLA Live chat (powered by Kustomer) Automated - How can we help you today, asked for help logging in - immediate escalation to agent Online Portal for members. Socials (X, LinkedIn) ROBUST FAQ PAGE OVER 100 ARTICLES Grouped ito 7 Categories Notes Journey from COO - CPO - CEO (Nov 2023) ex attourney, ex computer science teaching assistant VALUES Just Pilot Be a buddy Why not today? Persona Challenges: Technology has solved problems in isolation, limiting what you have visibility into ultimately restricting what you can impact. With a single composable platform, reimagine experiences for your customers and employees Smart automation can be a tool for exceeding customer expectations with both exceptional experiences AND efficiency Many businesses invest in six or more tools, causing employees to get easily frustrated and disengaged. Eliminate friction for employees and empower them with smart, innovative solutions that make work not feel like work Notes Previous Head of IT Persona Challenges: Lack of alignment in high-level goals to drive innovation within the business Difficulty identifying technology trends that align with current business models Competing demands Needs information and data in order to lead the impact of IT innovations across the business A desire to streamline processes and respond to customer needs while driving down costs and increasing effectiveness Ideally wants customers to receive personalized experiences resulting in higher satisfaction and conversion rates Challenges Notes COO (June 2023) Head of product and operations - Head of Growth - UK MD - COO Ex cofounder of Quiet Rebellion (sock company) Persona Challenges: Pressure to drive efficiency and reduce operating costs No clear customer experience strategy across different solutions Inability to quantify customer emotions and behaviors Regulatory com[liance ceoncersn, data protection and cybersecurity Optimizing capital allocation, and ensuring profitability. This includes budgeting, forecasting, financial reporting, and monitoring key performance indicators (KPIs) to drive financial performance