Market Strategy
Transcript: Description of Target Segment Hannah Solar provides solar equipment and installation services We will focus on providing solar panels for electric vehicle owners in Georgia and the southeast U.S. We will maintain a social media presence and spend an allocated $1.5 million on promotions annually Our promotions will consist of internet, billboard, and print advertisements Our customer service experts are available during business hours to help our customers Instructional videos and FAQs are located on our company website First, is a toll-free number open during normal business hours 9-5 Monday thru Friday and 9-3 on Saturday. Customer service representatives report to an office manager that oversees and answers any questions that arise from the support team and, also, dispatches the licensed and NABCEP certified technicians. Then, we have three internet-based options. The first of the three is a FAQs section on the homepage of our website, Second, would be instructional videos. These videos would show basic solar panel care and troubleshooting techniques. Lastly, is an online forum that is linked to solarpaneltalk.com Overview Hannah Solar is a full-service, certified, solar integrator company headquartered in Atlanta, Georgia Niche market, high growth rate, skilled workforce, high profitability Rated among top solar firms in 2015 Provides service, installation, maintenance, and management to clients with solar energy products, electric vehicle infrastructure, generators, and LED lighting Market analysis expands in four areas: company, competition, customers, and conditions Our individual market we target for our market strategy: electric vehicle owners Middle Class Homeowners According to Hannah Solar’s website, the number one reason a consumer should choose solar panels is because of the low-cost price point. Specifically, because solar allows you to hedge against rising utility rates. Electric Vehichle Owners These people are environmentally sustainable/conscious consumers. Georgia has over 12,000 electric vehicles Hannah Solar is a solution to help the transition into solar electric vehicles Market Strategy Ensure Atlanta Electrical Vehicle owners with a pollution free power source. Hannah Solar's "Solar Tree" provides the energy to power their EV charging stations through out Georgia. Solar tree will produce over 120,000 kilowatt hours of clean energy over its lifetime and eliminate pollution equivalent to burning 9,000 gallons of gasoline. Charging Stations can be installed in less than a day, and can be installed anywhere you want. Licensed and NABCEP certefied-Worry free power Print ads will allow us to market directly to our target market, which is EV driving, middle class homeowners. By using print ads, we will be able to purchase full page spreads in magazines such as Green Living, which will spark the interest of consumers as they flip through the pages. Billboards will allow consumers from all demographics in the region to learn about Hannah Solar. We chose this advertising method due to the amount of physical reach associated with billboards. Hannah Solar (market average) prices range from $200 up to $12,000 dollars depending on the size and output of the solar panels and EV stations. Promotional Budget Ranges from $100,000-110,000 This includes Facebook, Instagram, and twitter promotion As well as a budget for local Billboards, website up keep, and print advertisements Break-even analysist To maximize goal of 2.1 million in revenue we need to target group of 55 customers at minimum to reach our goal Social media platforms such as Facebook, Instagram, and Twitter will allow consumers access to a more personal side of Hannah Solar, as well as updates on current events and products. We chose this advertising method because of the heavy use of social media in today's society. Market Strategy We will utilize Clear Channel Outdoor's digital billboard displays. They operate 70 in the metro area. We will place print advertisements in the Atlanta Journal-Constitution, the leading print medium in the Southeast. We will focus our social media efforts on Facebook and strive for maximum integration with our other promotional platforms. EV Charging Stations Wide variety of products and services such as solar arrays, EV charging stations, backup generators, and even LED lighting. Create and Install all products in-house Unique competitive advantage over their competitors Promotion Price Team Delta: Allie Hensley, Callie Fuller, Chelsea Crawford, Christopher Latson, Daniel Keim, Jake Pontius, Matthew Morgan Appropriate Pricing Proper Distribution Clever Promotions Superior Customer Service Product/Service Overview Distribution Hannah Solar Summary The distribution of our promotional materials will focus on the Atlanta Metropolitan area. Customer Service For our promotion strategy, we will be using billboards, print ads, and social media platforms such as Facebook, Instagram, and Twitter.
Prezi Present
Prezi Video
Prezi Design
