Bundle
Transcript: BUNDLE Image - Web MD Share your joy...Privately. Problem Statement Pregnant women and their partners don't have a simple and private way to share their journey through pregnancy, labor and birth with their close friends and family. How might we create a platform that makes the sharing of this journey a joy rather than a burden? Problem Statement My Solution My Solution Create a private social platform that is the central hub to communicate all facets of the expectant parent’s journey from pregnancy to birth. It must be simple and accessible by best friends and grand parents alike. Simplicity, privacy and a rich feature set that drives user engagement are central to success. Market Market A new report on the popularity of health and fitness phone apps in the US has found that women’s health apps — and pregnancy related ones in particular — show the greatest usage. - The 2016 State of the U.S. Health and Fitness Apps Economy In the health category, pregnancy related apps have the highest average user ratings and daily engagement eclipsing the behemoth fitness category. In interpreting the data, geektime.com supposes that "these apps address a more critical emotional need than most fitness apps, which many consumers stop using after being unenthused with the UX or unmotivated to keep monitoring their physical progress — or lack thereof." Riskiest Assumption Riskiest Assumption What do you guys think the biggest risk is? Riskiest Assumption Riskiest Assumption "I don't want to deal with another social/communication app. Facebook, Twitter, Instagram, Snapchat, email, text, telephone....I've got it covered!" "And even if I liked the idea of having a dedicated space to share my pregnancy, I don't want to make my friends and family download another app just to hear about MY pregnancy!" Image - keywordsuggest.com Vision Vision Bundle will be an indispensable 'go-to' tool for new expectant mothers to share and record the seminal moments of one of the most important times of their lives. It will drive user engagement through it's core focus of private centralized communication and a rich feature set. General Features General Features iOS, Android and Web Interface Tiered Privacy controlled through 'Slack' style channels. E.g. General, Family, Close Friends etc Social media style feed Fun and entertaining FAQ that will list all the essential pregnancy/baby info. e.g. Due Date, Baby Name, Sex etc. Fully customizable by the parents through simple set up wizard Integrated calendar to organize all things baby related Awesome 'Auto-Post' feature that easily updates your group with all manner of infomation input through the various features. E.g. "We are at her first ultra sound right now!" which is drawn from the calendar or "I am having contractions and they are X minutes apart!" which will be auto-posted via the contraction timer feature. Pregnancy Features Pregnancy Features Birthday Countdown Milestone Tracker Belly Bump Timelapse Diary/Thought of the day prompt to remind parent to record and share their journey Book/Article/Product suggestions based on the progress of their pregnancy Labor Features Labor Features Contraction Timer One tap updates for mother or partner for distraction free communication* Birth Features Birth Features Birth Announcement Baby Name, Sex, Birth Stats and Pic First ultrasound to Birth Pic Montage Option to buy printed book of their personal birth journey Journey saved for posterity
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