Hipster
Transcript: Every product on the market is required to pass the standards set by laws and regulations. Our product will be tested in areas that involve fair trade practices,competition,product safety,environmental protection, truth in advertising,consumer privacy and packaging/labelling/pricing to ensure it is legally and ethically acceptable for the market. Emo The hipster can be categorised as part of the millenials. The millenials are the children of baby boomers, born between 1977 and 2000. While all the other generations are happy and comfortable with technology, the millenials have grown up with it as a way of life. Our product is targeted especially towards these millenials and more specifically, the 'hipster'. Physical Evidence - The appearance of the product is an important factor as well as its function because with Hipsters the product must be a fashion statement as they are a tribe which are fashion conscious. Pricing strategy - Keeping prices low and affordable against competitors to appeal to the Hipsters as they are mostly teenagers without a sufficient income. Marketing on social media sites as their worlds revolve around it. On sites and applications such as facebook, twitter, instagram, Hipster blogs and youtube. Tribe Analysis Product Price Product Hipsters are referred to as a subculture of young adults and teenagers highly associated and persuaded by recent and upcoming trends. A hipster’s behavior is greatly influenced by technology, fashion, society and social media. Hipsters are mainstream and tend to follow suit with various types of crazes. Unlike the ‘Hipsters’ from previous eras, defined as rebels of their age, Hipsters of this generation are becoming a prevailing youth demographic globally. Stereotyped as a youth culture involved with drugs and disregard for politics, this label identifying Hipsters has drastically changed, and is instead replaced with a depiction of individuals with fashion styles consisting of thick-rimmed glasses, ripped skinny jeans and vintage clothes. Camera Glasses In this day and age technology is without a doubt a main impact on the lives of Hipsters which is where and how the product has come from. Marketing Strategy Today, people work more, at an increasingly younger age. This is for more money and more independence, which means younger people are acquiring more disposable income. Our product is the type of technology that hipsters take interest in and want to buy. Promotion Government bodies such as the ACCC enforce the Competition and Consumer Act 2011, as well as ASIC. We are prepared to comply with the regulations set by these bodies, as well as adopting a code of ethics to cater for the increasing push for business ethics desired by consumers. Economic Environment References Hannah Tamayo Melanie Tran Process Metal Armstrong, G, Adam, S, Denize, S & Kotler, P 2012, Principles of Marketing 5th edn, Pearson Australia, Frenchs Forest, NSW. Haddow, D 2008, ‘Hipster: The Dead End Of Western Civilization’ online posting, 29 July, adbusters.org, viewed 29 April 2013, <http://www.adbusters.org/magazine/79/hipster.html>. Kreitman, N 2008, ‘ A Chicago response to “hipster, the dead end of western civilization.”’, Word Press, blog posting, 12 August, viewed 29 April 2013, <http://nextleftchicago.wordpress.com/2008/08/12/a-chicago-response-to-“hipster-the-dead-end-of-western-civilization”/>. Tracy, B 2004, The 7 P’s of Marketing, viewed 1 May 2013,<http://www.entrepreneur.com/article/70824>. Wallpaper Hipster 2013,image, Deviant Art, 3 April, viewed 5 May 2013, <http://infinitedreeams.deviantart.com/art/Wallpaper-HIPSTER-363401471>. Political and Social Environment Legislation Regulating Business Christian Fernandez The technological environment has formed the hipster. The main characteristics of hipsters are their lifestyle of technology. Hip hop These methods especially social media would work better to market the product as social media works in a personal manner that targets the user directly. By using these forms of media it comes to an advantage as it is free to upload, share and promote the product. Punk Presentation made by: Response to Tribe's needs Tutorial Group: EB.3.35 Thursday 9:00 am An example of significant international principles set is the code developed by the International Labour Organisation. Hipsterdom is the end result of previous subcultures that has mutated into a self-obsessed group, producing fashion conscious and technologically dependent individuals. Described as ‘the dead end of western civilization’, due to its loss of originality, Hipsters are a subculture lost in the superficiality of its past, formed from the merging of other countercultures to create a group that is the epitome of mainstream society. The culture has emerged from a fusion of punk, hip hop, metal, emo, techno geek and more, blending each groups style and behavior to form the idea of ‘hipster’. With their interests consisting of art and photography, they have adapted to
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