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SUBWAY Restaurant Business Plan

Transcript: Introduction Cash Flow: Rent Cost for a month = $1000-$3000 (depending on location & size) Initial Franchise = $116,200-$262,850** (includes: rent, franchise fee, leasehold improvements, leased equipment, security, freight charges, signs, inventory, insurance, supplies, training, legal&accounting, opening advertisement, funds for 3 months) Sales tax is 7%, 7% x & $7.50 = $0.52/ meal ** based on 2month of rent deposit, leased equipment, and 3 months of opening and operations. See Franchise Capital Requirements document attached for break down. Background Requirements: -Franchisee must do a 2 week training, available at headquarters (Australia, China, Germany, India, Montreal, Canada & Miami, FL) -Person who will become PIC in the restaurant must be certified by completing the Person in Charge Program -High school education to college degree Number of employees: 8-12 SUBWAY Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI), located in Milford, Conn., USA. First started in 1965, SUBWAY has grown to become a global company, having 40,690 stores in 102 countries. Possible Locations Manhattan, NY or New Jersey in an Office building, Mall, Inside a Walmart or other superstore. Estimated until profitable: $14,000/month If initial 2-3month investment is depleted One sandwich approximately =$7.50 if we have 100 customers each day, means the profit for a day is $750. Profits for each month will be $22,500. As a franchise, Subway provides its own brand loyalty and advertising. Local Subway development agents work with the franchisees on local advertising for grand opening's and new promotions. However, my personal experience in social media and website development provides us a "leg up" in marketing . Vision & Mission Cost each month Net Profits Initial Cost Personnel Not including operating cost*** Gross profit - cost each month $22,500- $1,252 = ? $21,248 per month 12.5% every week (gross sales minus the sales tax) Calculation = 12.5% x $5625 = $703/week so, $2812/month = $2812 - (0.52 sales tax/meal x 100 meals/day x 30 days)= $1252/month goes to Subway (8% goes toward the franchise royalties. 4.5% goes towards advertising) SUBWAY Restaurant Business Plan Marketing Vision Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Mission Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience. Additional Material: Needed for Capital Finance

Subway Restaurant Brand Analysis

Transcript: Logo "Eat fresh." Interior Design Weaknesses Branding & Identity Strengths I. Appearance: Panera lacks an effective logo. II. Features: They also don’t offer many special offers besides their rewards program. Not your typical restaurant/ slower service than fast food restaurant. http://picsbox.biz/key/Official%20Subway%20Restaurant%20Locator http://www.subway.com/nutrition/nutritionlist.aspx http://www.strategicmanagementinsight.com/swot-analyses/subway-swot-analysis.html http://www.californiatravelexpert.com/Panera_Bread.shtml http://www.tonetoatl.com/2013/02/panera-bread-wants-slice-of-midtown.html http://www.behance.net/gallery/Logo-Collection/9797133 http://www.packagingoftheworld.com/2009/11/organic-farm.html http://mwanlassdesign.wordpress.com/ http://camulostrail.com/2012/06/11/packaging-design-organic-revival-tea-series-assignment/ http://www.thedieline.com/blog/2007/12/7/portfolio-center-packaging.html http://homedesignmagz.info/industrial-interior-design-for-musique-cafe/ http://www.cnn.com/2012/09/18/travel/copenhagen-travel-guide/index.html Ideas word-mark (perhaps combination logo) bold yellow type, with a thin green stroke around the word. It also contains an arrow swooping from the letters ‘S’ and ‘Y.’ This statement is plain and simple, their tagline suggests what to expect while eating there. I. Personality: Promotes healthy living (targets health conscious audiences), also contains partnership with the American Heart Association, fresh food and fast service. II. Menu options: The menu consists of an array of options including options, for vegetarians, and children. Aside from sandwiches, the menu also offers salads, soups; customers are able to see their food being prepared I. Logo: The logo is designed as a combination-mark. It consists of the typed word ‘Panera Bread,’ followed by an abstract vectored woman holding a loaf of bread. The colors for the font are bold blacks, along with yellow, and black for the woman. II. Tagline: “Live Consciously. Eat Deliciously.” Tagline Weaknesses Ads/Commercials Resources Subway Restaurant Brand Analysis I. Personality: My Panera Rewards: This helps them to establish relationship with loyal customers. II. Menu: They are dedicated to delivering fresh ingredients to all their locations (receiving fresh dough daily, etc.); offer an variety of food options to choose from. III. Appearance: The décor, and overall interior design is all consistent, containing all of the same colors, and trendy matching furniture. Their packaging is great, and goes along well with their overall theme. Packaging Ideas Ideas Strenghts I. Appearance: The stores interior/décor is outdated, and the overall appearance of the restaurant is not appealing. They should focus a little more on details (such as napkins, and cups). Their sandwich packaging is also bland. The logo could also use a change Ads/Commercials

Subway restaurant Franchise

Transcript: In 1965,Fred DeLuca borrowed $1,000 from friend Peter Buck to start "Pete's Super Submarines" in Bridgeport Connecticut and in the following year they formed Doctor's Associates Inc to oversee operations of the restaurants as the franchise expanded. The holding company derives its name from DeLuca's goal to earn enough from the business to pay tuition for medical school, as well as Buck's having a doctorate in physics. Doctor's Associates is not affiliated with, nor endorsed by, any medical organization. In 1968, the sandwich shop was renamed "Subway".The first Subway on the West Coast was opened in Fresno, California in 1978. Early History Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest growing franchises in the world, with 42,859 restaurants in 108 countries and territories as of October 23, 2014. It is the largest single-brand restaurant chain and the largest restaurant operator globally. Subway restaurant Franchise Subway! EAT FRESHHH $5 Dolahhh foot long. Photos

PowerPoint Portrayal Template

Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate

Subway

Transcript: 1974 Favorite sandwiches Publicity Healthy choice About the company... More than 300 000 jobs AS UNIQUE AS YOU!!! Company headquarters 2 800 every minute HISTORY August, 1965 More than 34.000 locations... Fried Ceviche Sandwich Milford, Connecticut 1956 About the product... Interesting stuff NEW PRODUCT 2012

Subway Restaurant

Transcript: Cell Wall, Walls of the Building Chloroplasts, Bain A ribosome is the site of protein synthesis. The process of making a sandwich is like the process protein. Ribosome, Making Sandwich Subway Restaurant By: Kinsleigh Hanson Mitochondria, Electricity Golgi Apparatus(body), Packaging the sandwich Cytoskeleton, Structure of Building Lysosomes, Restroom Chloroplasts are with thylakoids cantaining chlorophyll where photosynthesis takes place. The table where the sandwiches are made. Centrioles, Plastic Gloves Centrioles occur in pairs and are important for cell division. Plastic gloves come in pairs and are important in preparing food so you don't get the food full of what ever may be on your hands. The mitochondria is the energy source and the electricity is energy source for all the appliances. Vacuole, Trash Can Cilia is used to sweep substances along a surface. Sweeping the floor is sweeping up the substances on a surface. Cilia, Sweeping the floor Flagella, Oven Cytoskeletons are the framework of the cell. The structure of a building is the framework of how the building will look. Plasma membrane controls what goes in and out of the cell. The door controls who goes in and out of the restaurant. Plasma Membrane, Door The flagella is the projections that aid in locomotion and feeding. The oven makes the bread. Nucleus, Manager Nucleus is the control center of the cell and the manager is the controller of the restaurant. Lysosomes are for the breakdown of excess of worn out cellular substances. The restroom is like the lysosome because you digest the broken down substances. The cell wall is the inflexible barrier that provides support and the walls provide support of the building. The golgi apparatus packages for the distribution outside the cell. Packing the sanwich or wrapping it to give to the person on the go. The vacuole is the temporary storage place of materials. Trash can is a temporary place for garbage before it goes to the dump/junk yard.

SUBWAY Restaurant Business Plan

Transcript: Introduction Cash Flow: Rent Cost for a month = Rp 14jt/month Initial Franchise = Rp 150jt (include the trained employees, machine, restaurant designs) The sales tax is 6%, thus 6% x 40,000 = 2,400/meal Food supply for a month is around 20,000,000 Background Requirements: -Franchisee must do a 2 week training, available at headquarters (Australia, China, Germany, India, Montreal, Canada & Miami, FL) -Person who will become PIC in the restaurant must be certified by completing the Person in Charge Program -High school education to college degree Number of employees: 8-12 SUBWAY Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI), located in Milford, Conn., USA. First started in 1965, SUBWAY has grown to become a global company, having 40,690 stores in 102 countries. We see Indonesia as a potential market for the opening of another SUBWAY restaurant because: Growing number of expatriates in Indonesia causes an increase in demand of western food Large exposure to international cuisine Economic development in Indonesia Location Supermall Karawaci Jl. Kemang Raya no. 234 Pav. 9, Jakarta Selatan Rp 184,000,000 round up to 200,000,000 for miscellaneous One sandwich approximately = Rp 40,000 if we have 100 customers each day, means the profit for a day is Rp 4,000,000 Profits for each month will be Rp 120,000,000 Vision & Mission Cost each month Net Profits Initial Cost Rp 107,928,000 per month Personnel Gross profit - cost each month 120,000,000 - 107,928,000 = 12,072,000/month 12.5% every week (gross sales minus the sales tax) Calculation = 12.5% x 120,000,000 = 15,000,000/week so, 15,000,000 x 4 = 60,000,000 - (2,400 x 30)= 59,928,000 Cost for water, heater, electricity = Calculation = water & heater = 6,000,000 Electricity = 7,000,000 8% goes toward the franchise royalties Calculation = 8% x 120,000,000 = 9,600,000 4.5% goes towards advertising Calculation = 4.5% x 120,000,000 = 5,400,000 Total : Rp 87,928,000 + 20,000,000 SUBWAY Restaurant Business Plan Marketing Vision Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Mission Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience. Needed for Capital Finance

Subway Restaurant, International

Transcript: Subway Restaurant's was founded in 1965 by Fred DeLuca And since then has prided themselves on 3 main values: "Pete's Super Submarine's" quickly took off with the help of a family friend, Pete Buck. And by they have owned over shops in Connecticut! But today, Subway restaurant owns over shops all around the world! So how could a hometown boy from Connecticut own a multi-billion dollar submarine shop one day?! Let's see... The Customer Geographic Divisions of Subway Doctor's Associate Inc administers the network of franchisees, international offices and Developmental Agents International Branches and Offices many different branches which run internationally, such as the one in Europe, they work below the jurisdiction of Subway International BV (SIBV), Developmental Agents the ones who are franchisees and who also own the rights to develop the brand in their chosen area. Customer possibly the most important link, who provides the money and purpose of Subway The Quality Subway's Corporate Social Responsibility Subway only buys their products from SAFE farmers SAFE (Socially Accountable Farm Employers) are a nonprofit organization that provides independent inspection and certification of farm labor practices in the agriculture industry they continue to create a positive work environment for their employees that is free of violence, harassment, and intimidation and strives to minimize workplace hazards The code covers basic employment practices and specific issues such as forced labor, child labor, discrimination, wages and benefits, employment records, workplace safety and housing. As well, Subway continues to strive to create a workplace full of equality, opportunities and inspiration 34% of Subway franchisees are women 24% of Subway franchisees are members of minority groups 66% of respondents said that their Subway restaurants are "family-operated" business 10% have identified themselves as 62-years or older The Environment Going Green Subway has taken on a number of packaging initiatives, one that uses paper napkins that are made from 100% recycled materials New Subway Cards are being manufactured using 30% recycled plastic Many Subway products come in re-engineered corrugated boxes which means saving 2 million pounds of corrugated materials or 16,607 trees each year Relocating their distribution facilities has saved them 1,660,079 gallons of gas per year and eliminates 10,491 truck loads annually Clearly Subway has taken the sandwich world by STORM They continue to work hard to improve their logistics .... Subway’s “proteins” are 66% fresher when they reach the restaurants and enter new markets.... opened 270 new stores around the world in 2 months and stay in the headlines... some negative, most positive... SUBWAY 34, 668 1974 16

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