Target
Transcript: Strengths Primary Target Market -Bring more awareness to Target.com -Provide more shipping options -Make Target.com easier to navigate Opportunities Questions? Describe the safety and easy return systems that Target.com supplies Norman Chiang, Erin Hayes, Ashley Miller, Meagan Shann and Kim Yarde Target: - Correlate online sales within in-store sales -Provide easy to use navigators through Target.com that will enhance the use of the website -Enhance promotions through social media, television, and print Evaluation and Control SWOT: Strengths and Weaknesses Threats -41 year old women ranging in the $63K income -Only operates in North America - Lower over head items -Accused of illegally dumping waste -Lack of in-store shipping Use social media outlets to expand the knowledge of Target.com Introduce memberships that can take business from competitors. Target Strategy Implementation -Promote low prices available online and in-stores Weaknesses Display information that informs online users of the convenience of ordering through Target.com Target Market - Expansion of REDcard features -Incentives for promoting target.com -Increase awareness of social responsibility -Promotion of web through social media pages The War for Guests -Major competitors -Tightening regulations of credit cards -Prices do not meet competitors -There are only Targets in North America -Target guests are not familiar with Target.com -Strengthen the IT department -Establish a new corporate social responsibility office -Promote online shopping such as web page and social media page - QR code on mobile apps SWOT: Opportunities and Threats -Expand the market beyond the United States -Expand online retailer - Technological advancements -Open CityTarget Recommendations Goals and Objectives -25- 35 year old women -Nationwide retail store with more than 1,750 locations -Available to guests through Target.com, mobile and Android apps -Upscale discounter that provides friendly customer service and high quality items -Socially responsible Current Target Market -Committed to provide quality products, services and reasonable pricing -Charitable contributions made weekly -Strong brand recognition -Great customer service