TOWS Matrix
Transcript: Acquisition/Development Strategies, situation where strategies are formulated to acquire or develop new resources/capabilities to take advantage of external opportunities. Start TOWS Matrix WO Strategies Strategies that enable competitive advantage, external opportunities match well with internal strengths, allows for competitive advantage to be built and maintained. ST Strategies WT Strategies The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix A tool for situational analysis TOWS Matrix SO Strategies Consolidation/Exit Strategies, if firms can't find ways to convert weaknesses to strengths via acquisition/development, exit from market is recommended. TOWS Matrix TOWS Matrix End - SO strategies - Strengths + Opportunities - WO strategies - Weaknesses + Opportunities - ST strategies - Strengths + Threats - WT strategies - Weaknesses + Threats TOWS Matrix Mitigation Strategies, firm possesses internal strengths that facilitates neutralization of external threats, may lead to temporary advantage if competitors are impacted by environmental threats. TOWS Matrix TOWS Matrix