Spectrum
Transcript: 70% ABC1 60% Male, 40% Female Predominantly aged 18-34 "As a magazine that covers a multitude of different music genres, we naturally attract a wide variety of readers, all evidently with different tastes. This is an unmissable opportunity to get yourself seen to not only your targetted clientel, but also to many other open minded individuals, possibly expanding your clientel massively. A respectable publication, accepting nothing but the highest standard of quality, due to this the audience we have is an incredibly desirable one, who crave nothing but the best information and entertainment. Your advertisement, should it appear in Spectrum, will be nothing but respected for its appearance." Massive use of social media, getting seen. Website Competitions Incentives to subscribe - freebies (CDS, Vouchers, Posters) Varied tastes accomodated for Easy and convenient 60% Advertising 40% Cover Price - Est. £18,000 should all 10,000 copies be sold Branding - Awards show and tour, Website Reader Profile 1 Reader Profile Solutions USP Multitude of genres, with NO BIAS. Eclectic music tastes Limited knowledge of music Cover Price - £1.85 Multiple genres = Multiple advertising areas The Numbers Eventually... The essential magazine for those with colourful music tastes. Reader Profile 2 Spectrum Deals Emma is a well read, media savvy 27 year old, not only a passionate music fan, but a musician herself, she prides herself on an impressive vinyl collection. With her disposable income, Emma loves nothing more than to skim record shops, searching for something new to add to her collection. Emma also holds a vastly stocked Ipod Classic, with music ranging from classic 80's pop to indie, folk and some like trap and dubstep ready for when she's getting ready to go out on the town, or out to the many gigs and festivals she attends throughout the year. Emma also shares an interest in art, literature and fashion, visiting galleries, book signings and fashion shows when able. A keen Glastonbury and Isle of Wight atendee, it's not just the music that attracts Emma. Looking to settle down with her partner, Emma is increasingly becoming interested in smaller scale events and gigs that will be a lot easier for her to attend once she's started a family. Challenges "At Spectrum, we highlight the life in each and every music genre. Leading the way forward for those with an eclectic taste, opening our readers up to the vast world of music. Spectrum is a monthly must have for both established music fans and brand new fans. With an editorial team who pride themselves on producing content of a high quality, that's knowledgable, confident and entertaining. Including seperated genre sections and genre mixed sections, to allow readership ease and to encourage openness, highlighting the lack of bias througout the magazine." First April Edition is a Festival Preview Special Income Why Spectrum? Why advertise with Spectrum? Theme Possibilities Around 60% of profits will cover distribution, printing prices Advertising Prices Double Page Spread - £3170 Full Page - £1668 Half Page - £917 Quarter Page - £458 Eighth Page - £229 Rigourous sub editing Min and Max number of pages dedicated to each genre. Advertisers? Attracting music fans away from their chosen music mag Ensuring content is not bias to any particular genre Good balance between genres. Publisher? Vast readership and advertising opportunities More Solutions... General music ads To start with, writers will be voluntary and therefore not require a salary. Spectrum Magazine Pitch Elliot is 21 and a sports fanatic. Classing himself as an open minded person, he's looking to develop his knowledge of the music world from just what's commercially popular. Also interested in video games and owner of an impressive DVD collection, Elliot mostly streams the music he listens to using YouTube or Spotify. In his spare time Elliot likes to visit restaurants, with an incredible knowledge and interest in food, working as a body coach for a variety of athletes. Elliot doesn't attend many gigs, only having been to V Festival once in his life. With a newly formed interest in Metal and Hip Hop, Elliot is looking to branch out a lot more. Readers? Circulation 10,000 to start Shops (variety) Venues Competitions Subscriptions Sponsorship at Music Festivals, getting the logo and message out there. High profile artists to promote magazine, as and when they appear in it. These are but a few general themes, many will be based on relevant events that have happaned that month. Mission Statement Brit Awards Any award shows that happen Movie Theme (Best soundtracks) Most underated bands of this year 'The Other Side...' - Focussing on unusual past times of artists etc