Executive Summary
Transcript: How will we market EasyNote? Entry of lower-cost foreign competitors. To combat this, we will have a strong team of engineers, whose R&D will give us a competitive edge over these competitors. Costly regulatory requirements Patents, trademarks New technologies that could emerge offering assistance to our target market. WEAKNESSES Our primary target market will be students, specifically those with learning disabilities; however, as these students graduate and enter the work force, our market will expand to include companies. EasyNote Meaghan Shimota How will we reach the market? Co-Chief Executive Officers Marketing Plan Capital Required Advisors Pete Reckert, Owner Legacy Graphics, Inc. Thomas Finke, Chairman & CEO Babson Capital Management, LLC The role of the COO manages EasyNote's operations, making sure they run smoothly and in the most timely and economically efficient manner possible without sacrificing quality and customer satisfaction. Future and present planning One in every five students has a learning disability. Our goal is to have each of them use EasyNote because of its revolutionary effect on learning and processing information. Our primary target market will be students, specifically those with learning disabilities; however, as these students graduate and enter the work force, our market will expand to include companies. EasyNote is a software that recognizes voices—it can be set to pick up a specific voice, for example, of a professor, or to pick up all voices during class discussion—and automatically type out the speaker(s)’s words in a Microsoft Word document. The software will recognize and pick up voices using the computer’s microphone (almost all computers are equipped with microphones, so this will not limit our target market). The role of the CFO is to both seek money from various investors for capital resources and manage the company's money by keeping watch over the assets of the company. Lack of experience amongst our management. Our use of experienced, external advisors minimizes this weakness. Lack of major advertising in the first year. Our trial offers minimize the lack of marketing. S.W.O.T. Analysis OPPORTUNITY We are currently looking for a head engineer to be our production manager. With start up fees of $170,000, we will put up $20,00 of our own money, and ask for $150,000. Lower price than Dragon Great customer service Easy, efficient installation and use Provide exceptional customer satisfaction. Forge long-term relationships with our customers, employees, and investors Take advantage of the potential opportunities for growth and expansion in the industry Patent and trademark THREATS Caroline Brown, Meaghan Shimota, Steven Vaccari Ability to serve additional customer groups. Because our product will transform the way people learn and process information, as the students who use our product graduate and enter the work force, the market demand will increase. Word of mouth advertising Student to student promotion On popular student websites such as Spark Notes and Shmoop Social Media Management Team STRENGTHS Advisors David Vaccari, Co-Owner Advanced Hydronics Please see the attached Excel document for our income statement. Market Differentiators The role of the co-CEO's is to be the driving force behind EasyNote by coming up with the resources needed to support the company as well as taking the finished product to the market. Caroline Brown, Meaghan Shimota, Steven Vaccari The role of the CMO is to manage our marketing plan, watching general consumer trends as well as industry-specific trends and adjusting the plan accordingly. What is Easy Note? Social Media Tactical planning Strategic Planning Financial Plan Facebook Twitter EasyNote aims to enhance the learning experience of all students, particularly those with learning disabilities, in an effort to improve the education system as a whole. Chief Operating Officer Maximize utility Online installation PayPal Customer support services Warrantees Utilize our engineers and financial resources to have effective R&D Chief Financial Officer The role of the VP of Production will comprise his team of two engineers; this head engineer will take leadership in the process of the initial development of EasyNote as well as R&D of the product. Exceptional customer satisfaction through maximizing utilities. Our trademark and patent make us the only company offering this software. We are the pioneers of the market. Cost efficiency. Secure transactions and installations. Advisors Rick Shimota, Sr VP CFO InVentiv Health Clinical Michael Grad, Senior Vice President at Lender Processing Services, Inc. (LPS) The following is an analysis of EasyNotes' strengths, weaknesses, opportunities, and threats. Schools and universities, specifically those where students struggle with learning disabilities everyday. Schools specifically designed for those with learning disabilities. All schools because all schools have students with learning
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