Bookmark
Transcript: What is Bookmark? BREAKDOWN Value Proposition Jacqueline Salas, Barbara Beaser, Edna Mendez, Jumpei Kontani, Luis Garicia, Valery Gutierrez, Liz Piedra Let's Compare!! Financial Analysis Industry Analysis The growth in mobile apps has shown no signs of slowing, with as many as 15,000 new apps being released each week. According to CSUMentor.edu, In 2012-2013 CSULA had 21,284 students enrolled •17,313 undergraduates students •3,971 graduate students On average 3,000 new freshmen and 1800 transfer students will join the campus each year. Amazon, Chegg, CSULA Bookstore BIGWORDS ...etc Our product will be mainly intended for college students, therefore, we will distribute our app through the following: Social Media Accounts School News Papers Direct E-Mails School Orientation Visits Website Advertising School Supply Branches Free DL's through Class/Professor Agreements Competition Business Culture Bookmark is the Best!!! Distribution Channel Team Summary Easy to find and sell Saves money No need for waiting and shipping Profile and Reference Help Students! Overview $45,000 loan from family investors $10,000 for development $5,000 for initial advertising blitz Projected monthly income $2,670 $1,566 in monthly expenses Netting $1,100 •Makes it easy and fun for college students to access books •Employee orientation •Customer Recovery "When something goes wrong, first treat the person, then treat the problem" •The "Triple A Approach" Apologize Acknowledge Act immediately Marketing Strategy Ceo-Jackie CFO-Barbara Research- Liz & Jumpei HR-Valery Tech Development- Edna Marketing & Distribution-Luis