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Transkript

Methods Employed

Ethnography

systematic study of people & cultures. its is designed to explore cultural phenomena where the reseacher observ

Sketches

Design Thinking

CFM & Form

Design Thinking follows the simple idea of

  • Color, Finish, Material and Form
  • This involves trend research, materials and processes R&D, analysis, strategy and lots of creative thinking.
  • focus on needs of the user
  • understand in terms of context & culture
  • done by

empathize

define

ideate

prototype

test

qualitative data

direct observation

Elon Musk

Design Thinking

Tesla

PayPal

Zip2

HyperLoop

SpaceX

Started by David Kelly and Tim Brown in Stanford University. It's ideals are:

  • Learn from people
  • Find patterns
  • Design Principles
  • Make tangible
  • Iterate Relentlessly

Design Thinking helps solve complex problems by a repeatable process

IDEATE

PROTOTYPE

TEST

People and Groups

Dr. Edward de Bono is widely regarded as one of the foremost experts in the fields of creativity and Lateral thinking. Dr. de Bono was the first person to propose that the human brain is a self organising system. It was from this understanding that he had for the underlying principles that he developed his thinking tools and creativity methods that have helped people and organisations revolutionize their thinking by bypassing the normal thought-blocks that impede their everyday thinking.

Chandni Chowk

  • Glitter
  • Shiny stuff
  • Gold + Silver
  • Extremely Bright Colors

Select City Mall Saket

  • Browns and tans
  • Sombre simple shapes
  • Neon for girls
  • Subtle colors with bright accents for guys
  • lots of chrome finishes

Product Design Halo Presentation

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