Business Case Presentation
Transcript: Business Opportunity For Local Breweries By: Matt Braun BUSCOMM 201 Fall 2022 Overview Opportunity Alternatives Pros and Cons of Alternatives Recommendation and Rationale Summary Opportunity Opportunity Outdoor Venue to host events with brewery inside large connex box Similar to "Beer Garden," which was originated in Germany and Denmark Food trucks, Live Music, Lawn Games, etc. Opportunity Alternatives Fire Pits Patio Heaters Giant tents made of tarp like material TV's with sports channels Alternative Pros Pros of Alternatives Fire pits and patio heaters: warmth Giant tent: deflects weather conditions, warmth inside brewery, cheaper alternative than building structure TVs: entertainment and compensation for no live music during winter Images are from Crux Fermentation Project in Bend, Oregon. Layout is similar to Business Case idea. Cons Cons to Alternatives Fire Pits and Patio Heaters: Maintenance and Safety concerns Tent: Durability TVs: May require sports channel subscriptions, requires wifi Payette Brewing Company Beer Garden Recommendation Use Patio Heaters for warmth Giant Tent to deflect rain and snow TV's for entertainment Safety concerns can be resolved through proper fire extinguisher placements and keeping up with fire safety codes (OSHA) Recommendation Summary Great potential Great for local breweries, smaller businesses, and smaller artists Family Friendly experience Summary