Progress Report
Transcript: celebrity extra-ordinary How has the notion of celebrity been expanded by Web 2.0? - academic literature - content analysis becoming famous more simple, cost-efficient, widespread. 'real life' celebrities more legitimate than YouTube celebrities Giddens, A. 1991, The Trajectory of the Self. Modernity and self-identity: self and society in the late modern age, Cambridge, Polity, 3: 70-108. Laughey, D. 2007, Modernity and medium theory, Key Themes in Media Theory, Maidenhead, Open University Press, pp.30-53. Sharma, P. 2009, Core Characteristics of Web 2.0 Services, TechPluto, viewed 10 May 2011, <http://www.techpluto.com/web-20-services/>. Solumsmo, C.M. 2011, CathyMay15, YouTube, viewed 4 May 2011, <http://www.youtube.com/watch?v=82VtBxeJH3I>. Tran, N. 2011, communitychannel, YouTube, viewed 26 April 2011, <http://www.youtube.com/user/communitychannel>. van Dijck, J. 2009, Users like you? Theorizing agency in user-generated content, Media Culture Society, 31: 41-58. YouTube 2011, Directors, Most Subscribed, All time, viewed 12 May 2011, <http://www.youtube.com/channels?p=1&s=ms&gl=US&t=a&g=3> wealth social status conclusions & predictions focus group talent A case study of identity, self and the media - Giddens methodology web 2.0 power of the audience - van Dijck - How does a person become a celebrity? Can anyone do it? - Do you think that fame has become easier to attain in modern times? If so, why do you think this is? - Do you recognize any of these people? (Show a mix of ‘real world’ celebrities and YouTube celebrities) - Would you consider someone that has become famous through YouTube as any less deserving of the title ‘celebrity’ than an actor in a film or a musician in a band? - Do you think that YouTube can enhance the fame of ‘real world’ celebrities? - If, hypothetically, you wanted to become famous, would you use consider using YouTube to achieve this? - Do you think celebrities are still idolized like they used to be? relationship history appearance theories references traditional celebrity lowered off the pedestal