User Experience Design
Transcript: In Other Words... Some Examples... The Jamaica Information Service Website (January 2010) The Jamaica Information Service Website (January 2012) What's the major difference? DESIGN Why is a focus on design in tech products so important? What are others doing? I thought Facebook was a tech company, not a "design organization"!? What About the Open Source World? Do they care about design? "As the consumer tech market becomes more crowded, differentiated brand & experience design is becoming critical to both short & long term success." - Enrique Allen (Venture Capitalist) Business is about profitability, engineering is about feasibility, and design is about desirability -- and all three specialties need to overlap in a successful startup. "I'm talking particularly about consumer tech, where the user experience and the brand is so important for differentiating from all the other crap, and that's what designers should be good at." Enrique Allen (Venture Capitalist) In other words... Thank You. Another quote from the ICT guy... We work locally, but compete globally... Soul Behaviour Personality Delightful Useful Usable More aesthetically appealing Better visual hierarchy Better information architecture etc... One is technology. "As with any design organization, there are certain beliefs we hold at Facebook, certain qualities that we strive for in our work. It's what enables us to debate whether something "Is Facebook" or "Isn't Facebook," it's what allows us to evaluate whether anything we're designing could be improved. It's our Design Principles, and today we're excited to share them with you." Design + Engineering + Business = Universal Human Clean Consistent Useful Fast Transparent If we're going to compete globally we have to follow a similar approach of collaboration between designers and developers from the begining stages of the development cycle. This is the competitive advantage that influences user adoption. "What we're hoping to do is shift the paradigm of what design is. Design encompasses systems now, not just 'making things look pretty,'" - Enrique Allen (Venture Capitalist) "Facebook has been running its design team in the same way for years. Unlike most software companies where day-to-day and detailed product decisions are made by product managers with business backgrounds, Mark Zuckerberg's design team is his imperial guard. They work closer to him than any other discipline in the company." Which would you prefer to drive? “You have got to start with the technology and then work backwards to the costomer experience. You can’t start with the customer experience, and figure out where you are going to sell it.” – Not Steve Jobs The Point? “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” – Steve Jobs More Focused on tech/engineering of the product. Celebrates the novelty of technology. AWESOMENESS Soul Behaviour Personality Delightful Cant live without it! "The powerful fusion of great design, great engineering, and real authority in the hands of those people, results in magical user experiences. As we have seen over and over again, this simple dynamic creates truly great products." Source: http://www.inc.com By: Roger Davis (@layerphase) More Focused on tech/engineering of the product. Celebrates the novelty of technology. 1 Now that was more like an example of a... The other is Obviously that was an example of a... Both can take you from point A to point B Both have 4 wheels Both have headlights Both have horns Both are technologically innovative Both manufactured by the same company User experience design is NOT Soul Behaviour Personality Delightful Cant live without it! What do two cars have to do with Jamaica's Information & Communications Technology (ICT) Industry? The Competitive Advantage in Influencing User Adoption Source: http://developer.android.com/design/get-started/principles.html Remember... Enchant Me Delight me in surprising ways Real objects are more fun than buttons and menus Let me make it mine Get to know me Simplify My Life Keep it brief Focused equally on design and tech/engineering. Provides a more pleasurable experience. @layerphase User interface design. Photo Credits: Instead, we should be less tech/engineering focused and be more user focused or human-centered so we can make more stuff like this... Got to the footer much sooner with this version! ;-) Facebook even has a list of design principles... Finally, we've reached to the footer of the website! ;-) Here's a quote from an ICT guy... Like this *Customer = User The Difference? We sometimes do the opposite... http://oldcarandtruckpictures.com http://www.guardian.co.uk http://www.macstories.net http://latestcarslaunch.blogspot.com
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