Sponsorship Presentation
Transcript: Sponsoring The Sugar Land Skeeters The Sugar Land Skeeters & Ford The Skeeters & Ford Why does Ford sponsoring the Sugar Land Skeeters make sense? Ford The Skeeters Together Ford's History "Our focus on the freedom of movement helped create the middle class with the $5 wage, revolutionized manufacturing with the moving assembly line and got the whole world moving with the first vehicles built for everyone." Ford currently spends $146 million on advertising 80% of Ford's spending is in the sports industry Official truck sponsor of the NFL Advertising Advertising The Sugar Land Skeeters The Skeeters were brought to existence because the City of Sugar Land wanted a local, family friendly attraction. This team exists to benefit the community it resides within. Our fans span across Fort Bend, Katy, Houston, and surrounding areas We average 300k+ fans every season We impact 70+ local elementary schools with the Skeeters Reading Program Swatson alone makes 150+ appearances within the community This team puts fans first The Fans Our Fans Two time Atlantic League Champions 70+ players in 8 years have had their contracts purchased 70 home games played every season Currently testing new rules for the MLB The Skeeters Our Team The Sugar Land Skeeters reach a fast growing segment of the population in the Houston area with a focus on family and a place for the middle class to enjoy their leisure time. Ford trucks go hand in hand with the working middle class family. Ford advertises in sports heavily Together "People working together as a lean global enterprise to make peoples lives better through automotive and mobility leadership." The Ford Vision The Ford Vision The Ford Motor Company will work together with the Skeeters to literally help mobilize us into our local community. Partnership Objectives Partnership Objectives -Expand goodwill within the community -Increase brand awareness -Give Ford the opportunity to reach buyers -Provide access to the community Brand Awareness Brand Awareness & the Ford Demographic The Skeeters fan base is the demographic Ford needs - Families - Silver Skeeters (55+ club) - Proximity to rural areas - Wealth of local population Location of Skeeters fan base - Fort Bend*, Alief, Rosenberg, Richmond, Houston, Katy, Memorial City, Energy Corridor * Fort Bend alone has a population of 700k+ with a 30% increase since 2010 to 2018 Goodwill & Community Goodwill & Community The Sugar Land Skeeters will expand their reach within the community using their partnership with Ford. -Use of a wrapped van and truck, sponsored by Ford will increase mascot and SWAT Team presence in the community -Partnerships between the Skeeters Foundation and Ford Foundation will increase goodwill within the local community Partnership Benefits Partnership Benefits and Assets Perks The Sugar Land Skeeters have a lot to offer to sponsors by way of demographic reach and more tangible benefits. Reach Reach -Constellation Field draws nearly 330,000 people over the course of one season of baseball. -Fans visit from all of the surrounding areas, including Fort Bend, Katy, and Houston. -Fans further south are more likely to attend a Skeeters game than a sport down town for a multitude of reasons, such as cost, distance, and time. -Reach will be increased even more with the addition of a mascot van and promotional vehicle. 50k 8.6k 10.7k Social Media Numbers Social Media Benefits & Assets Each Year -Suite Partnership - use of a suite for all Skeeters games -200 free Skeeters tickets to give away - 3 free Swatson appearances -50 free tickets to Holiday Lights -25 free tickets to each big event held at Constellation Field such as Nitro Circus or College Series Baseball -One exclusive picnic date for use by Ford Partnership Activation Activating the Ford Sponsorship Promotional Team aka SWAT Team Wrapped Mascot Van and Team Vehicle Ford advertising in Constellation Field Online advertising with the Skeeters SWAT Team Promo Team -Co-branding on shirts to be worn at games and in the community* - Ford announced when the team is used on field -Co-branded giveaway items used in the community Promotional Team for the Skeeters *150+ Community appearances made per year by the team Wrapped Vehicles Vehicles Mascot Van - AKA Swatson's Van for use by the Skeeters mascot at appearances Team Vehicle - AKA SWAT Vehicle for appearances in community Ideally would be a Ford Transit Cargo Van Moving billboard for both brands Wrapped with creative graphics to represent the Skeeters, Swatson, and Ford - creating a hot spot for selfies and social posts by fans Van would be parked at the front gates for every game and then visible to the nearby road when not in use Potential Van Replica as a giveaway item Van would be used for Swatson's deliveries to surprise fans with Valentine's or for birthday parties Swatson's Van Swatson's Van Wrapped with exciting graphics to represent both brands Would be a large Ford truck, the cooler the truck, the bigger the Ads