Brand Presentation
Transcript: Company Vision To create an inspir... Company Vision To create an inspired vision of living built upon dreams and fantasy, born from creativity and modernism. The wishes and emotions of our customer is the formula of every principle and action we direct. We honour and uphold tradition of craftsmanship, yet strive to build upon with innovation. Customer Profile Customer Profile She the urban modern woman of the city, whether she is the professional, or the Gen Y girl haunting the Bars, Restaurants and events of the moment. She is a free-thinker, stylish, strong, curious, worldly, well travels, bold yet sophisticated and sensual. She doesn’t compromise on quality, she who knows exactly what she wants from her multi-faceted life as a woman. Opinion Leaders Opinion Leaders Evangelie Smyrniotaki Fashion Blogger Caroline Vreeland Singer Bella Hadid Model BRANDS LIKED BRANDS LIKED Tabitha Simmons Attico Alexandre Birman Aquazurra Saint Laurent Alexander Mcqueen Fendi Sock boot Givenchy Alexander Mcqueen Marco De Vincenzo Saint Laurent Giavito Rossi Francesco Russo Francesco Russo Monse Attico Alexandre Birman Attico Materials SS19 Materials SS19 Precious Metallics Suede Calf Skin PACKAGING PACKAGING Personalized Dust Bag Logo Tissue Paper Distribution Distribution Online Retailers (eg. net-a-porter, Moda Operadi, Farfetch) Trade shows Multibrand Stores and Showrooms. Department store distribution. Opening of brand flag ship stores. To build Brand dialog through Social Media, Press campaigns, look books & events. Fin Fin